News - November 4, 2009

Walmart Launches iPhone App Powered by iGoDigital

iGoDigital’s Personalized Product Recommendation Platform Powers Walmart’s First Mobile Phone Application

November 4, 2009 – iGoDigital, the market and technology leader in personalized product recommendations, announced that Walmart has launched its first iPhone app powered by iGoDigital’s personalized product recommendation platform. The Walmart app is designed to assist consumers with shopping for electronics via their iPhone by making the experience fast, easy and fun.

The Walmart app, available now via iTunes, is already incredibly popular. Within the first week of launching, the Walmart app ranks in the top 25 free apps on iTunes and is currently the #1 free “lifestyle” app.

“This is a breath of fresh air, not a “thrown together in 2 seconds” app just to advertise a big corporation. It looks like it could help my mom this holiday in her search for a new tv…” Walmart app user via iTunes Reviews.

Walmart is leveraging the cross-channel capabilities of iGoDigital's personalized product recommendation platform across their website and mobile phone platform to provide consumers with a consistent experience, regardless of the channel.

For example, customer interest and intent collected via iGoDigital's Customer Intelligence Engine inside the Walmart TV Finder is utilized within the mobile app and vice versa. This seemless exchange of information across channels allows iGoDigital to power the most intelligent product recommendations available.

About Walmart

Every week, millions of customers visit Walmart stores, Neighborhood Markets, and Sam’s Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Wal-Mart Stores, Inc. (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $378 million to local communities in the United States.

About iGoDigital

iGoDigital provides a suite of web-based commerce tools designed to personalize every customer interaction by emulating and, in many cases, improving the in-store shopping experience. iGoDigital currently serves many of the world's most successful and respected brands, including Best Buy, Walmart, Nokia, Cisco, and Dell. The company’s Software as a Service (SaaS) platform provides a comprehensive, fully-integrated, and highly extensible personalized product recommendation and social commerce solution that drives online retail. iGoDigital uses its Customer Intelligence Engine to drive the most accurate and actionable product recommendation platform by constantly updating, assessing, and optimizing online and offline behavior to optimize every interaction a customer has with your brand.

iGoDigital was named to the 2008 “Inc 500” of the fastest growing private companies. For more information, please visit the company’s website at www.iGoDigital.com or follow us on Twitter at twitter.com/igodigital.

For Media Inquires, please contact Katie Pallone
317.519.9722
kpallone [at] igodgitial.com