Segmenting Big Data

With the introduction of behavioral targeting tools, marketers now have the ability to capture data about human behavior and use it to tailor marketing campaigns that will conjure up more desire, emotion or knowledge in order to encourage a buyer to take the next step.

What’s more…it works! To the tune of 3x revenue per send in behaviorally targeted email messages vs. traditional communications.

So, what behaviors should you be capturing and how should your marketing capitalize on those?