Product Recommendations

Marketing and Transactional Emails

By injecting dynamic product recommendations into all marketing and transactional messages (order receive, order confirmed, order shipped), messages become personalized for each recipient. As the message becomes more relevant, retailers receive greater ROI from their email marketing.

Results of marketing and transactional emails:

• Increase sales conversion rates by 15 to 25%
• Increase open rates by 40-55%
• Increase click-through rates by 25 to 35%
• Decrease opt-outs and unsubscribes
• Achieve a higher subscriber engagement score

iGoDigital utilizes a retailer’s own Email Service Provider or the email component of their eCommerce platform to send marketing and transactional emails, so internal marketing and eCommerce teams still retain ultimate control. Templates are developed using code that “calls” the personalized recommendations from iGoDigital’s Customer Intelligence Engine . So, for instance, a database of thousands of customers can be emailed with the same template, but the Customer Intelligence Engine populates each individual email with different recommendations based on the profile of the recipient. Therefore, each email becomes personalized.

The Customer Intelligence Engine data also allows retailers to segment their audiences based on profiles and send targeted messages based on an individual’s interests.

You have already paid to acquire your customers. iGoDigital helps maximize your relationship with them through personalized product recommendations. Contextually relevant messages drive powerful results: Increased time at your site, more page views and higher sales volumes.