Product Recommendations Overview
Retailers have long recognized the benefit of cross-selling and up-selling by adding product recommendations to their ecommerce sites and marketing efforts.
Adding automated personalization to the equation ups the ante. Using the Customer Intelligence Engine (CIE), iGoDigital’s Personalized Product Recommendation Platform analyzes individual shopper behavior, wisdom of crowds and individual product attributes to determine the most relevant products for each unique shopper, in real time. As this data is collected, iGoDigital’s segmentation tool, Segment Builder, allows marketers and eCommerce teams to easily access it to create targeted marketing lists and campaigns.
- Increased Conversion Rates
- Increased Average Order Value
- Decreased IT Cost and Time to Manually Merchandise the Site
- Increased Product Discovery
- Increased Customer Loyalty
- Rich Reporting with Visibility into Shopper Profiles and Product Trends
Results of Personalizing Recommendations:
Whether you're searching for a third party or moving away from "out of the box" solutions, iGoDigital's flexible Personalized Product Recommendation Platform is adjusted to fit the needs of our clients’ challenges and unique business needs.