Guided Selling Tools

Interactive Consulting Tools

iGoDigital’s Interactive Consulting Tools are designed to engage online customers who seek additional guidance, education and direction for selecting the most appropriate product to meet their needs. Interactive Consulting Tools emulate your most knowledgeable, charismatic sales associates by offering a fun, interactive experience that leads shoppers through the product discovery process.

Interactive Consulting Tools are smart. Questions within them typically revolve around lifestyle, preferences, challenges and needs. The tools then analyze this information and recommend the products that best match up to the answer set.

By offering this assistance to shoppers and truly personalizing the product discovery process, Interactive Consulting Tools can help retailers and brands:

• Increase product discovery
• Increase conversion rates
• Increase average order values and overall online revenue
• Take advantage or rich reporting with visibility into shopper profiles and product trends
• Educate consumers - After using the tool, customers will know more about your product line, as well as the correct way to use the products.
• Increase brand awareness – Guided Selling Tools create a unique and engaging way to highlight products or launch new ones to the market or distribution channel.
• Shorten the sales cycle
• Increase lead generation
• Streamline the ordering process
• Deliver more accurate personalization, faster - When shoppers utilize Guided Selling Tools, the information gleaned from them helps to build personalized profiles in a shorter amount of time. Therefore your site can start making more personalized product recommendations rather than relying on the traditional “wisdom of the crowds” recommendations.

See a full list of our Consulting work.

iGoDigital's Role

iGoDigital has a proven methodology for developing a successful Interactive Consulting Tool. We’re not experts in every business, but we have the methodology in place to become experts to ensure the tool accomplishes your business’ goals. We’ll use our expertise to develop a unique user experience that keeps your customers engaged and asks the right questions to deliver accurate recommendations.

While the user experience has been different for every tool we’ve developed, all iGoDigital Interactive Consulting Tools run off the same dependable, reliable and scalable technology that has been used across hundreds of implementations. This technology is what makes iGoDigital Interactive Consulting Tools different. Learn more about the iGoDigital difference.