Thrilled with the success of the SK-II Skincare Advisor, SK-II wanted to recreate the experience for their cosmetics customers. With other eCounseling tools, users are recommended a product and left to figure out what shade is right for them, so SK-II wanted to take online sales of cosmetics one step further by recommending the perfect shade.
The Solution
iGoDigital created SK-II Color Counseling, an online eCounseling tool that walks users through a series of lifestyle and personal questions in order to recommend cosmetics in just the right shades for them.
More Information: SK-II, is a Procter & Gamble Beauty brand, launched in 1980 in Japan. SK-II is often considered one of the most expensive beauty brands in the world. The history of SK-II goes back over 30 years ago when a scientist in Japan noticed the very soft and youthful hands of women working in a Japanese saké brewery. After years of research the scientists were able to isolate the natural, nutrient-rich liquid which they called, Pitera.
CDW Data Storage Advisor
Product Type: Interactive Consulting Tools Vertical Market: Computers/Electronics Implemented in: United States
The Challenge
CDW was finding that customers shopping for data storage were often discouraged by the complicated product category - consumers either shied away from buying or ended up buying a product that did not meet their needs. CDW also saw an opportunity to shorten the lengthy sales cycle associated with data storage products.
The Solution
The CDW Data Storage Advisor provides recommended specifications for data storage rather than specific products. Once they've gotten recommendations, users can search, print, or email, or even send the specifications to a CDW account manager. This allows the account manager to gain some insight into what the client is seeking even before the first phone call or email.
More Information: CDW is a leading provider of technology solutions for business, government, education and healthcare. Ranked No. 38 on Forbes’ list of America’s Largest Private Companies, CDW features dedicated account managers who help customers choose the right technology products and services to best meet their unique needs. CDW was founded in 1984 and employs more than 6,300 coworkers.
Walmart Toy Finder
Product Type: Interactive Consulting Tools, Product Advisors Vertical Market: Mass Merchant, Toys/Hobbies Implemented in: United States
The Challenge
When you don't have a handwritten Christmas list, finding the right toy for your child or grandchild can be an overwhelming process. Walmart was interested in simplifying the online toy-buying experience around the holidays.
The Solution
iGoDigital created the Toy Finder, which narrows down Walmart's vast toy inventory based on the child's gender, age, and interests, as well as the buyer's budget. In addition, the finder offers features like the ability to create and email a wishlist as well as real-time updates on what products are currently in stock. Due to the success of the Walmart Toy Finder at Christmastime, Walmart asked us to also create an "everyday" version that could be on the site year-round.
More Information: Wal-Mart Stores, Inc. (NYSE: WMT), or “Walmart,” serves customers and members more than 200 million times per week at more than 8,400 retail units under 55 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs more than 2.0 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked first among retailers in Fortune Magazine’s 2009 Most Admired Companies survey.
Super Bowl Event Finder
Product Type: Product Advisors Vertical Market: Other/Specialty/Non-Apparel Implemented in: United States
The Challenge
With all of the events that the NFL and the Indianapolis Host Committee are putting on for the Super Bowl celebration, it can be easy to be overwhelmed by it all. The Host Committee was looking for a way to help its online visitors narrow down the long list of events to find the activities they might be interested in.
The Solution
iGoDigital created the Super Bowl XLVI Event Finder to help Indy natives and visitors discover all that the Super Bowl celebration has to offer. With filters for location, activity type, price range, and even team affiliation, users can be sure that they're not missing out on any Super Bowl festivities!
More Information: Super Bowl XLVI is in Indianapolis and the Indianapolis Host Committee is determined to make it the most memorable Super Bowl yet. From the Super Bowl Village to community initiatives to The NFL Experience, Indy natives and visitors alike are sure to have the best Super Bowl week ever!
Scholastic
Product Type: Recommendations - Web Vertical Market: Books/Music/Movies Implemented in: United States Site(s): Scholastic Store Online (SSO), Scholastic COOL, Teacher Store Online
The Challenge
Scholastic has identified that they have 2 different classes of shoppers: parents and teachers. Scholastic was struggling with how to target both of these groups effectively.
The Solution
Using iGoDigital's unique Customer Intelligence Engine, we are able to track these 2 classes of Scholastic shoppers differently. Once we're able to identify the class of shopper based on site behavior, we can then provide recommendations tailored just for them.
More Information: For more than 90 years, Scholastic has been delivering outstanding books, magazines and educational programs directly to schools and families through channels that have become childhood traditions – Scholastic Book Fairs, monthly Book Clubs, and Scholastic News classroom magazines. Today, the company is in more than 90% of schools in the U.S. In addition, the company has a global reach, serving customers in 45 languages and more than 150 countries.
Olay For You
Product Type: Interactive Consulting Tools Vertical Market: Health/Beauty Implemented in: Arabian Peninsula, Korea, Poland, Republic of South Africa, Romania, Russia, Turkey, Ukraine, United States
The Challenge
Finding the right skincare product to match your specific wants and needs can be overwhelming. Olay has all kinds of different solutions for customers with varying skin types, concerns, habits, and lifestyles. They were looking for a tool that would guide customers to exactly what they needed.
The Solution
iGoDigital created an in-depth eCounseling tool that guides women through the process of choosing the right skincare products. By asking a series of questions regarding a woman's skincare wants and needs, we created a tool that mimics the feel of an attentive skincare consultant.
More Information: Olay, known until 1999 as Oil of Olay, is one of the top skin care retail brands in the world. Olay is one of Procter & Gamble’s multi-billion dollar brands. For the 2009 fiscal year ended June 30, Olay accounted for an estimated $2.8 billion of P&G’s $79 billion in revenue. Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Gain, Pringles, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun and Fusion. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide.
Amazon Ink and Toner Finder
Product Type: Product Advisors Vertical Market: Computers/Electronics, Mass Merchant Implemented in: United States
The Challenge
The process of buying replacement Ink for a printer can be frustrating due to the various part numbers which determine printer-to-ink compatibility. While its product selection was enormous, Amazon was concerned it may not be capturing as many sales as possible in the Ink and Toner category. Amazon wanted a way to simplify and improve the customer experience.
The Solution
Utilizing iGoDigital's accessory finder platform, Amazon.com's Ink & Toner Finder displays three simple choices to help consumers find and select the right Ink. Select the brand of your printer, select the series of your printer, and/or select the model of your printer.
More Information: Amazon.com, Inc. is a US-based multinational ecommerce company. Headquartered in Seattle, Washington, it is America’s largest online retailer.
Online Shoes
Product Type: Recommendations - Web Vertical Market: Apparel/Accessories Implemented in: United States
The Challenge
Buying shoes online can be a daunting task - with so many styles to choose from, it's hard to browse through all of them and even harder to pick out the perfect pair. Onlineshoes.com came to iGoDigital because they wanted to aid their customers in the buying process with accurate and compelling product recommendations.
The Solution
The iGoDigital personalized recommendation engine provides recommendations based on click activity and purchase correlation. In addition, our engine has an innovative approach to online shoe shoppers, with different recommendation schemes for women and men. Since different demographics don't always have the same shopping habits and tendencies, iGoDigital is able to adapt our engine to tailor recommendations to fit various demographics.
More Information: Established in 1996, Onlineshoes.com is the nation’s first online shoe retailer. With a history that began decades ago in a family-owned corner shoe store, the company is committed to delivering exceptional value and service. Onlineshoes.com offers the latest high-quality footwear for men, women and kids with more than 240,000 shoe and clothing choices from more than 250 name brands, as well as a wide selection of bags and accessories. Customers are entitled to a 110-percent price guarantee, a 365-day return policy, and free shipping and exchanges on most orders.
Wella Style Vision Consultation
Product Type: Interactive Consulting Tools, Mobile/Tablet Vertical Market: Health/Beauty Implemented in: United States
The Challenge
Wella wanted to provide haircare consultants with a tool to make the most of their visits with their clients.
The Solution
iGoDigital created the Style Vision Consultation application for the iPad. This app allows haircare consultants to keep client profiles in one comprehensive database. In addition, consultants can guide clients through the diagnostic to help them figure out what look they want to try next.
More Information: For over 125 years, Wella Professionals has perfected the science and beauty of hair, working with scientists and colorists worldwide to drive innovation and inspiration for salon professionals. With extensive experience and a valued reputation worldwide, Wella Professionals redefines the standard in color and service. Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Gain, Pringles, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun and Fusion. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide.
Walmart TV Finder
Product Type: Product Advisors Vertical Market: Computers/Electronics, Mass Merchant Implemented in: United States
The Challenge
Picking out a TV these days can get complicated, especially when you're not aware of all of your options. Walmart wanted to simplify the process of buying a television online as well as address any confusion that customers may have throughout the process.
The Solution
iGoDigital created a user-friendly educational tool that not only found the right solution based on each Walmart customer's needs, but also educated consumers on all technology available for today's home theater systems.
More Information: Wal-Mart Stores, Inc. (NYSE: WMT), or “Walmart,” serves customers and members more than 200 million times per week at more than 8,400 retail units under 55 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs more than 2.0 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked first among retailers in Fortune Magazine’s 2009 Most Admired Companies survey.
Pantene Personal Consultation Tool
Product Type: Interactive Consulting Tools Vertical Market: Health/Beauty Implemented in: France, Germany, Greece, Italy, Kazakhstan, Russia, Spain, United Kingdom, United States
The Challenge
These days when you walk down the haircare aisle, you're bombarded with hair products of all colors and sizes that claim to be made just for your hair. Pantene was looking for a way to cut through the clutter by offering a quick and user-friendly haircare guide.
The Solution
iGoDigital created the Pantene Personal Consultation Tool, which walks users through a brief series of questions regarding hair type and treatment, and then makes a personalized recommendation. Now, customers can enter the haircare aisle knowing exactly which Pantene collection will make their luscious locks shine or their curls bounce.
More Information: For more than 60 years, Pantene has offered consumers unsurpassed quality in state-of-the-art products that have exemplified serious hair care and a hands-on approach of achieving beautiful, healthy hair. Now more than ever, Pantene focuses on providing customized hair care products that empower women to look and feel their best every day. Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Gain, Pringles, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun and Fusion. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide.
Energizer Power Finder - Mobile
Product Type: Mobile/Tablet, Product Advisors Vertical Market: Computers/Electronics Implemented in: United States
The Challenge
Once we built a battery finder for Energizer's website, they realized that there was also a need for the battery finder on the go.
The Solution
iGoDigital optimized the Energizer Battery Finder to work on mobile devices. With a simple and clean user experience, Energizer customers can quickly find the right batteries for them right from their phone.
More Information: Energizer is a consumer goods company operating globally in the broad categories of household and personal care products. They currently offer solutions in portable power, lighting, shaving and personal grooming, skin care, feminine care and infant care.
Lids
Product Type: Recommendations - Web Vertical Market: Apparel/Accessories Implemented in: United States
The Challenge
Lids had found that the initial merchandising assumption that people purchase primarily by team affinity was incorrect. They were looking for a recommendations provider that could help them figure out how their customers truly shopped.
The Solution
By tuning and testing the Lids site, iGoDigital concluded that the attributes of color, style, fit, and brand were more important to the customer when shopping for a hat than team affinity. With that information, iGoDigital was able to make personalized recommendations based on those product attributes instead.
More Information: Operating out of Indianapolis, Indiana, the retail businesses of Lids/Hat World, Inc. make up more than 975 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. LIDS retail stores offer officially-licensed and branded college, major professional sports teams, as well as other specialty fashion categories all in the latest styles and colors.
Best Buy Digital Camera Discovery Tool
Product Type: Product Advisors Vertical Market: Computers/Electronics Implemented in: United States
The Challenge
Best Buy prides itself on having friendly, knowledgeable sales associates across its 1000+ retail stores who are up to speed on the latest and greatest technology. Best Buy was seeking a way to bring this same level of interaction to its website, BestBuy.com, in an effort to provide more product education and increase sales conversion rates across its key product categories.
The Solution
iGoDigital developed the Digital Camera Discovery Tool, designed to assess customers' wants and needs in their next digital camera, in order to provide highly accurate and compelling camera recommendations.
More Information: With operations in the United States, Canada, Europe, China and Mexico, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $50 billion in annual revenue and includes brands such as Best Buy, Audiovisions, Best Buy Mobile, The Carphone Warehouse, Five Star, Future Shop, Geek Squad, Magnolia Audio Video, Napster, Pacific Sales, and The Phone House.
Walmart Computer Finder
Product Type: Interactive Consulting Tools, Product Advisors Vertical Market: Computers/Electronics, Mass Merchant Implemented in: United States
The Challenge
While picking out a new computer may be exciting for some, others may find it to be a daunting task. Walmart wanted a way to simplify the online computer-buying process for their shoppers.
The Solution
The Walmart Computer Finder simplified the search for the right computer based on an individual's wants and needs. If Walmart doesn't have the computer that meets your exact specifications, the Finder recommends computers that match their needs as close as possible.
More Information: Wal-Mart Stores, Inc. (NYSE: WMT), or “Walmart,” serves customers and members more than 200 million times per week at more than 8,400 retail units under 55 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs more than 2.0 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked first among retailers in Fortune Magazine’s 2009 Most Admired Companies survey.
Back to Basics Toys
Product Type: Recommendations - Web Vertical Market: Toys/Hobbies Implemented in: United States
The Challenge
Customers shopping for toys and games can be overwhelmed by the number of choices, especially if they are purchasing gifts. Back to Basics Toys offers many different search and category options to help the customer narrow down their results.
The Solution
Recommendation scenarios for Back to Basics Toys are chosen based on purchase correlations, product ratings, and awards. In addition, results are personalized based on the current customer's purchase and click activity.
More Information: Back To Basics Toys was founded in 1988 with one over-riding mission: provide families with quality toys and enduring play value. Their collection of toys will either stimulate, foster creativity, expand imaginations, improve hand-eye dexterity, or provide important life skills all while delivering pure, plain, simple fun. Scholastic, the global children’s publishing, education and media company, has a corporate mission supported through all of its divisions of helping children around the world to read and learn.
Finding the right skincare product to match your specific wants and needs can be overwhelming. SK-II has all kinds of different solutions for customers with varying skin types, concerns, habits, and lifestyles. They were looking for a tool that would guide customers to exactly what they needed. In addition, they were looking for a tool that could be scaleable and repeatable.
The Solution
iGoDigital created an in-depth eCounseling tool that guides women through the process of choosing the right SK-II products. By asking a series of questions regarding a woman's skincare wants and needs, we created a tool that mimics the feel of an attentive skincare consultant.
More Information: SK-II, is a Procter & Gamble Beauty brand, launched in 1980 in Japan. SK-II is often considered one of the most expensive beauty brands in the world. The history of SK-II goes back over 30 years ago when a scientist in Japan noticed the very soft and youthful hands of women working in a Japanese saké brewery. After years of research the scientists were able to isolate the natural, nutrient-rich liquid which they called, Pitera.
Best Buy Laptop Discovery Tool
Product Type: Product Advisors Vertical Market: Computers/Electronics Implemented in: United States
The Challenge
Best Buy prides itself on having friendly, knowledgeable sales associates across its 1000+ retail stores who are up to speed on the latest and greatest technology. Best Buy was seeking a way to bring this same level of interaction to its website, BestBuy.com, in an effort to provide more product education and increase sales conversion rates across its key product categories.
The Solution
iGoDigital developed the Laptop Discovery Tool, designed to assess customers' wants and needs in their next laptop, in order to provide highly accurate and compelling laptop recommendations.
More Information: With operations in the United States, Canada, Europe, China and Mexico, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $50 billion in annual revenue and includes brands such as Best Buy, Audiovisions, Best Buy Mobile, The Carphone Warehouse, Five Star, Future Shop, Geek Squad, Magnolia Audio Video, Napster, Pacific Sales, and The Phone House.
Shindigz
Product Type: Recommendations - Triggers, Recommendations - Web Vertical Market: Other/Specialty/Non-Apparel Implemented in: United States Site(s): American Prom, Shindigz, Shepard Promotions
The Challenge
There are countless options when shopping for party supplies and decorations on Shindigz' sites, from the type of event to favors and themes. As a result, it becomes very easy for customers to become overwhelmed by the choices available.
The Solution
To help customers plan their next event, recommendation scenarios are chosen based on purchase correlations and product attributes, while personalizing the results based on the current customer's purchase history and recent product views.
More Information: The Shindigz companies provide all of America's event and party needs. The company is family-owned and has been in business for the last 86 years. From coast to coast, they've played a pivotal role in transforming millions of special events from ordinary to extraordinary.
Dell Home Theater Guided Selling Tool
Product Type: Interactive Consulting Tools Vertical Market: Computers/Electronics Implemented in: United States
The Challenge
Buying a home theater system can be overwhelming to the average consumer. Dell wanted to offer an entire home theater suite that was personalized to a customer’s living room and audio visual needs through a user-friendly online tool.
The Solution
iGoDigital created a comprehensive home theater package builder that took into account the size and setup of a customer's living room, the type and amount of equipment they needed (i.e. stereo, DVD player, speakers, cables, etc), and even the storage pieces and furniture currently in the room. Dell's website basically became a one-stop shop to create your entire home theater system, with the help of iGoDigital of course.
More Information: Founded in 1984, Dell connects with more than 5.4 million customers every day — on the phone, in person, on dell.com and, increasingly, through social networking sites. With more than 100,000 team members around the world, Dell is committed to making technology work harder for customers and communities. Dell ships more than 10,000 systems every day to customers in 180 countries — that’s more than one every second.
Stumps Favor Finder
Product Type: Interactive Consulting Tools Vertical Market: Other/Specialty/Non-Apparel Implemented in: United States
The Challenge
Stumps offers over 10,000 products to satisfy America's party needs. Such a wide product selection may be overwhelming to the average online shopper. Stumps was interested in simplifying the way that their customers searched for party favors on their site.
The Solution
iGoDigital created a Favor Finder that guides customers to the right party favors based on the event being planned, the theme of the event, the particular kind and style of favors, and the customer's budget. The finder sorts through Stumps' extensive product catalog to return the favors that are appropriate for the customer's event.
More Information: Since 1926, Stumps has been America’s favorite for prom, event and party supplies. From coast to coast, they’ve played a pivotal role in transforming millions of special events from ordinary to extraordinary.
Head & Shoulders My Collection Finder
Product Type: Interactive Consulting Tools Vertical Market: Health/Beauty Implemented in: Australia, Brazil, Canada, France, India, Malaysia, Mexico, New Zealand, Philippines, Russia, United Kingdom, United States, Venezuela
The Challenge
Head and Shoulders needed an update to its current collection finder that would be scalable and repeatable to go into all global markets.
The Solution
iGoDigital created a product selector that asks a few simple questions to uncover customers' needs. The tool was designed to be easily implemented in many different countries.
More Information: Head & Shoulders is a leading brand of anti-dandruff shampoo produced by Procter & Gamble. Head & Shoulders Classic Clean Shampoo is the top selling shampoo in the United States. Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Gain, Pringles, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun and Fusion. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide.
Direct Brands
Product Type: Recommendations - Email, Recommendations - Web Vertical Market: Books/Music/Movies Implemented in: United States Site(s): Black Expressions, Book of the Month Club, Children's Book of the Month Club, Columbia House, Columbia House TV, Country Store Catalog, Crafter's Choice, Crossings, Dash Direct Club, Doubleday, Doubleday Large Print, History Book Club, Home Style Books, Insightout Book Club, Large Print, Literary Guild, Military Book Club, Mosaico, Mystery Guild, One Spirit, Quality Paperback Book Club, Rhapsody Book Club, Science Fiction Book Club, Scientific American Book Club, The Good Cook, Woman's Day
The Challenge
Special interest clubs offer many items for a category the customer has already shown a strong level of interest in. The biggest challenge with these Direct Brands' sites is determining which items the customer would most likely be interested in at that time.
The Solution
Our personalization recommendation engine focuses on purchase activity correlation, as well as highlighting popular items and newly released items when making recommendations for a member of a particular special interest club.
More Information: Direct Brands Inc., together with its sister company Bookspan, is the largest direct-to-consumer distributer of media products in the United States. It is the parent company of 24 multi-platform businesses with 8 million members, including iconic brands such as Book of the Month Club, Doubleday, and Columbia House. DBI is also the parent of cultural and lifestyle retail communities such as History Book Club, Black Expressions, The Good Cook, and One Spirit. Members of each of these clubs can purchase from catalogs and websites tailored to their entertainment preferences. Direct Brands carries over 15,000 titles from the entertainment industry, and features the latest releases the same day they are available in stores.
Philips Shaver Head Finder
Product Type: Interactive Consulting Tools, Product Advisors Vertical Market: Health/Beauty Implemented in: Argentina, Belgium, Brazil, Canada, China, Denmark, France, Germany, Greece, Hungary, Italy, Japan, Korea, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Thailand, Turkey, United Kingdom, United States
The Challenge
Everything from electric shavers to coffee makers to printers all need replacement parts from time to time. Philips was looking for a way to simplify the process that customers go through when buying replacement shaver heads. In addition, they needed a tool that would be scalable and repeatable across multiple languages and markets and that could integrate with any major third party vendors.
The Solution
iGoDigital provided a user-friendly tool that guides customers to the exact shaver head replacement they need for their Philips shaver. The tool was optimized for use in many different countries.
More Information: Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified, Fortune 100 health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs about 117,000 employees with sales and services in more than 100 countries worldwide.
MainGate
Product Type: Recommendations - Web Vertical Market: Apparel/Accessories Implemented in: United States Site(s): Colts Pro Shop Online, Redskins Team Store, Shop Komen, Vikings Fan Shop
The Challenge
Customer come to MainGate's sites with the intent to purchase or just browse the licensed apparel and memorabilia for various events. The catalogs for these specialized stores can be very limited, and product correlations exist between almost all of the items in the catalog, making it difficult to provide effective recommendations.
The Solution
Our personalization recommendation engine places a high focus on purchase activity correlations and the customer's click history, while highlighting recent popular items due to the seasonality of most sporting events.
More Information: MainGate is the premier event retail and merchandising company in the country. They are a multifaceted merchandising and marketing company that serves numerous business partners with various channels of merchandise distribution. From concept to delivery, MainGate will develop a merchandise line and market it for retail, wholesale and/or fulfillment. Through turn-key programs, the company uses years of experience and expertise in the merchandise and marketing industry to portray the brand image of their partners in a professional manner.
P&G My Beauty Adviser
Product Type: Interactive Consulting Tools Vertical Market: Health/Beauty Implemented in: United States
The Challenge
My Beauty Adviser is a mobile app that P&G built to allow female consumers to interact with P&G’s various beauty brands. P&G was looking for a way to provide women an experience similar to talking with a beauty expert.
The Solution
iGoDigital crafted 4 different consultations addressing the beauty concerns of today's women. With a simple and comprehensive design, women can get hair, makeup, haircolor, and skincare advice and recommendations all in the palm of their hand.
More Information: Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership beauty brands, including Pantene, Olay, Clairol, and Covergirl. My Beauty Advisor allows women to discover beauty tips, consultations, and news.
Energizer Power Finder
Product Type: Product Advisors Vertical Market: Computers/Electronics Implemented in: United States
The Challenge
Everyone knows where to go to find standard batteries -- AA, AAA, D, C, 9V, etc. But where do you go to find the right batteries for your electronic devices that don't take a standard battery? And, once you get there, how do you know which batteries are compatible?
The Solution
iGoDigital created the Power Finder to help consumers find the right battery for those electronic devices that don't take standard batteries, like digital cameras, camcorders, computers & cellphones. And, once they find the right battery, the user can easily visit an Energizer online retailer to buy it.
More Information: Energizer is a consumer goods company operating globally in the broad categories of household and personal care products. They currently offer solutions in portable power, lighting, shaving and personal grooming, skin care, feminine care and infant care.
Dungarees
Product Type: Recommendations - Email, Recommendations - Triggers Vertical Market: Apparel/Accessories Implemented in: United States
The Challenge
Dungarees found that too often, online shoppers put an item in their cart and did not purchase it. Whether the shopper was distracted, contemplating their purchase, or simply forgetting that they had an item in their cart, it meant unrealized revenue for Dungarees.
The Solution
iGoDigital created an Abandoned Cart Triggered Email to remind customers of items left in their shopping cart for 24 hours. Customers not only see the item they abandoned, but they can also see product recommendations based on the abandoned item.
More Information: Dungarees is a leading retailer of Carhartt Clothing & Footwear, Filson Clothing & Luggage and Wolverine Boots. Their brands produce the finest quality work wear offered anywhere and they make it available to customers at the best prices anywhere.
hhgregg TV Finder
Product Type: Interactive Consulting Tools, Product Advisors Vertical Market: Computers/Electronics Implemented in: United States
The Challenge
With the ever-evolving technology associated with home theater systems, hhgregg was not only interested in helping their customers find the right television and accessories, but also wanted to educate consumers on each and every one of their options.
The Solution
iGoDigital created a user-friendly educational tool that not only found the right solution based on each customer's needs, but also educated consumers on all technology available for today's home theater systems.
More Information: hhgregg is a specialty retailer of consumer electronics, home appliances and related services. hhgregg currently operates 175 stores in Alabama, Delaware, Florida, Georgia, Indiana, Kentucky, Maryland, Mississippi, New Jersey, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee and Virginia.
Style United Style 360 Tool
Product Type: Interactive Consulting Tools Vertical Market: Health/Beauty Implemented in: United States
The Challenge
With Style United, P&G was looking for a way to integrate their major beauty brands into one brand new content-oriented site. In addition, they wanted the site to feel truly personalized, so that each user felt confident that they were getting product recommendations tailored to their specific fashion and beauty concerns.
The Solution
iGoDigital created Style 360, a 4-part diagnostic tool that takes women through a variety of questions regarding their skincare, haircare, and cosmetic concerns, as well as their fashion sense. By answering these questions, the user creates her own style profile, resulting in completely personalized product recommendations. In addition to the diagnostic tool, iGoDigital is also providing website recommendations on the Style United site. These recommendations are made based on the user's click activity as well as the results from any style diagnostics they have taken. Both of these features result in a seamless and truly personalized user experience.
More Information: Style United is the first truly personalized, head-to-toe online beauty and fashion site. Style United delivers customized and curated style advice that women of all ages won’t want to live without! It is brought to you by P&G Beauty to help women achieve their best style. Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Gain, Pringles, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun and Fusion. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide.
Better World Books
Product Type: Recommendations - Web Vertical Market: Books/Music/Movies Implemented in: United States
The Challenge
Better World Books has over 15 million unique products. That product assortment can be overwhelming to a recommendations provider, and BWB was looking for a company that could handle that amount of volume and still provide effective personalized recommendations.
The Solution
iGoDigital's system has the ability to scale to handle the volume of hits to our server. Our system is able to sort through the vast product catalog and return personalized recommendations in a very small amount of time.
More Information: Better World Books was founded in 2002 by three friends from the University of Notre Dame who started selling textbooks online to earn some money, and ended up forming a pioneering social enterprise — a business with a mission to promote literacy. They’re not a traditional company with an add-on “cause” component. Social and environmental responsibility is at the core of the business. Here’s the best part: In addition to selling new titles, Better World Books supports book drives and collects used books and textbooks through a network of over 2,300 college campuses and partnerships with over 3,000 libraries nationwide. So far, the company has converted more than 58 million books into over $10.4 million in funding for literacy and education. In the process, they’ve also diverted more than 40,000 tons of books from landfills.
Staples Basket Builder
Product Type: Interactive Consulting Tools Vertical Market: Mass Merchant, Office Supplies Implemented in: United States
The Challenge
Staples was finding that customers were not always purchasing everything they need to get the most out of their products. Certain office products require certain accessories, and Staples was looking for a way to create a convenient one-stop shop for their online customers.
The Solution
iGoDigital created the Basket Builder. Once a customer selects a Staples product, they are then given options to buy any compatible accessories for that product. In the case of a computer purchase, customers are shown compatible printers, security software, storage devices, etc., so that customers can get everything they need all in one simple online transaction.
More Information: Staples is the world’s largest office products company. Staples committed to making it easy for their customers around the globe to buy a wide range of office products, including supplies, technology, furniture, and business services. With $23 billion in sales, Staples serves businesses of all sizes and consumers in 27 countries throughout North and South America, Europe, Asia and Australia.
Expert Home Theater Recommendation Tool
Product Type: Interactive Consulting Tools Vertical Market: Computers/Electronics Implemented in: United States
The Challenge
Expert was finding that customers were getting overwhelmed by today's home theater options. They were interested in making the latest technology of televisions and equipment easy to understand.
The Solution
iGoDigital crafted a cutting-edge home theater recommendation tool for Expert's customers that not only found the right solution but educated consumers on all technology available for today's home theater systems. Expert's customers could quickly and conveniently select a system perfect for their modern living room.
Potpourri Group
Product Type: Recommendations - Email, Recommendations - Triggers, Recommendations - Web Vertical Market: Apparel/Accessories, Flowers/Gifts, Toys/Hobbies Implemented in: United States Site(s): Back in the Saddle, Catalog Favorites, Country Store Catalog, Expressions Catalog, In the Company of Dogs, Nature's Jewelry, Northstyle, PotpourriGift, The Pyramid Collection, Serengeti, The Stitchery, Whatever Works, Young Explorers
The Challenge
Potpourri Group had a unique challenge. Even within one of their many sites, the product categories can be merchandised very differently.
The Solution
iGoDigital helped Potpourri Group set up merchandising plans for each category of products based on the variety of products on each site. We continue to tune and optimize at a category level rather than site wide, allowing for more tailored recommendations.
More Information: Potpourri Group Inc., referred to as "PGI," was founded in 1963 publishing a single catalog title. New titles were added through internal growth and acquisitions so that today PGI is one of the leading multi-title catalog companies in America. The company considers each of its titles a strong consumer brand, and expects to grow these brands through continuous focus on meeting and exceeding customers' expectations.
Staples Candy Aisle
Product Type: Interactive Consulting Tools Vertical Market: Mass Merchant, Office Supplies Implemented in: United States
The Challenge
Staples was looking for a way to drive incremental high-margin sales during the checkout process. They wanted to mimic the experience of a brick-and-mortar checkout by offering some frequently-purchased items all in one convenient step in the checkout process.
The Solution
iGoDigital created the Staples Candy Aisle, a page that appears once the user selects the Checkout option. Instead of going straight to checkout, they are taken to a page that offers 6-10 high-margin low cost items just like the Candy Aisle at a brick-and-mortar store. With one click, they can add any or all of these items to their cart and proceed with traditional checkout.
More Information: Staples is the world’s largest office products company. Staples committed to making it easy for their customers around the globe to buy a wide range of office products, including supplies, technology, furniture, and business services. With $23 billion in sales, Staples serves businesses of all sizes and consumers in 27 countries throughout North and South America, Europe, Asia and Australia.
Sears Ink and Toner Finder
Product Type: Product Advisors Vertical Market: Mass Merchant, Office Supplies Implemented in: United States
The Challenge
The process of buying replacement ink for a printer can be frustrating due to the many compatibility issues. As a result, Sears was looking for a way to simplify and improve the customer's experience as well as capture additional sales in the Ink and Toner Category.
The Solution
iGoDigital created an Ink & Toner Finder for Sears which takes the consumer through 3 simple steps to find and select the right ink. Select the brand of your printer, select the series of your printer, and/or select the model of your printer to find the exact ink you need.
More Information: Sears Holdings Corporation is the nation’s third largest broadline retailer, with approximately $55 billion in annual revenues, and with approximately 3,800 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands’ End, Jaclyn Smith and Joe Boxer.
Netgear Home Solutions Finder
Product Type: Interactive Consulting Tools Vertical Market: Computers/Electronics Implemented in: United States
The Challenge
Netgear came to iGoDigital looking for a way to simplify the decision making involved in the creation of a home network. There were so many different products to choose from that they felt their customers were being overwhelmed by options.
The Solution
The Netgear Home Solutions Finder allowed customers to easily determine the networking solutions they needed based on several customer variables. Customers could choose from a good/better/best solution based on their price, speed, and feature preferences.
More Information: Netgear has been a worldwide provider of technologically advanced, branded networking products since 1996. Their mission is to be the preferred customer-driven provider of innovative networking solutions for small businesses and homes.
American Muscle
Product Type: Recommendations - Email, Recommendations - Triggers Vertical Market: Toys/Hobbies Implemented in: United States
The Challenge
Since shoppers on American Muscle's site are typically only shopping for their model of car, American Muscle was looking to go beyond traditional recommendations by only showing products that are compatible with the consumer's particular car.
The Solution
iGoDigital developed a recommendations platform that takes into account the model and year of the shopper's Mustang, in addition to wisdom of the crowds and browsing history. This results in even more personalized recommendations.
More Information: Founded in early 2003, AmericanMuscle.com is well established as one of the best, most reliable online aftermarket retailers in the business. Catering to the needs of all late-model Mustang owners and enthusiasts, the company sells the hottest products at the best prices you can find. Their staff of 140+ offers top-notch customer service, both over the phone and in person at our 115,000+ sq. ft. warehouse located just 45 minutes outside of Philadelphia, PA.
CDW Server Advisor
Product Type: Interactive Consulting Tools Vertical Market: Computers/Electronics Implemented in: United States
The Challenge
CDW was finding that customers shopping for servers were often discouraged by the complicated product category - consumers either shied away from buying servers or ended up buying a server that did not their needs. CDW also saw an opportunity to shorten the lengthy sales cycle associated with servers.
The Solution
The CDW Server Advisor provides recommended specifications for a server rather than specific products. Once they've gotten recommendations, users can search, print, or email, or even send the specifications to a CDW account manager. This allows the account manager to gain some insight into what the client is seeking even before the first phone call or email.
More Information: CDW is a leading provider of technology solutions for business, government, education and healthcare. Ranked No. 38 on Forbes’ list of America’s Largest Private Companies, CDW features dedicated account managers who help customers choose the right technology products and services to best meet their unique needs. CDW was founded in 1984 and employs more than 6,300 coworkers.
Ingram Micro Ink & Toner Finder
Product Type: Product Advisors Vertical Market: Computers/Electronics Implemented in: United States
The Challenge
Ingram Micro knew that the process of buying replacement ink for a printer can be frustrating due to the many compatibility issues. As a result, the company thought that it may not be capturing as many sales as possible in the Ink and Toner category. They came to iGoDigital in search of an online tool that would simplify this process for its customers.
The Solution
Ingram Micro's Ink and Toner finder makes finding the right ink and toner painless. This finder is used in 10 different countries and provides a convenient way for people all over the world to determine their ink and toner needs. In addition, the tool acts as a resource for Ingram Micro support employees.
More Information: Ingram Micro Inc., a Fortune 100 company, is the world’s largest technology distributor and a leading technology sales, marketing and logistics company for the IT industry worldwide.
Ingram Micro Notebook Battery Finder
Product Type: Product Advisors Vertical Market: Computers/Electronics Implemented in: United States
The Challenge
Finding notebook batteries compatible with a specific computer is a difficult task. Ingram Micro wanted a tool that their customers could use to quickly and conveniently find the notebook battery that they were looking for.
The Solution
By creating and maintaining an extensive database of notebook battery compatibilities, and then providing Ingram Micro sales reps access to them through an easy-to-use interface, we are able to take the guesswork out of helping users find and purchase replacement notebook batteries.
More Information: Ingram Micro Inc., a Fortune 100 company, is the world’s largest technology distributor and a leading technology sales, marketing and logistics company for the IT industry worldwide.
Lumens Ceiling Fan Finder
Product Type: Interactive Consulting Tools Vertical Market: Housewares/Home Furnishings Implemented in: United States
The Challenge
Buying a ceiling fan is nothing short of a complicated process. Not only do buyers have to match the style of the fan to their house’s décor, but they also have to determine which fan works best for the size and ceiling height of the room, what type of light they’d like, how they’d like to control it, and, finally, what colors or finishes they’d like for the blades and body.
The Solution
The Lumens.com Ceiling Fan Finder simplifies this process immensely by asking buyers the questions they need to be asked, providing educational content where appropriate, and in the end, recommending fans that best fit their specific needs.
More Information: Lumens Light + Living is dedicated to offering the very best of design-oriented lighting, fans and home accessories, from the most contemporary international designs to modern interpretations of classic design.
Tervis
Product Type: Recommendations - Web Vertical Market: Housewares/Home Furnishings Implemented in: United States
The Challenge
Tervis had a unique challenge with its product catalog. What distinguishes their product offering is not necessarily the wide range of products, but the wide range of customization options. Each customization option was not represented by its own unique identifier in the catalog, making it difficult to produce effective recommendations.
The Solution
iGoDigital helped Tervis alter their product catalog to include all the customizable attributes for each base line tumbler. Then we looked at view-based behavior and used that knowledge to recommend baseline products customized with the shopper's favorite combination of attributes. This project also required an understanding of licensing and branding restrictions - iGoDigital made sure to not recommend products with those restrictions.
More Information: Today, Tervis offers six tumbler sizes, plus hundreds of customizable designs, emblems, and accessory combinations. All Tervis products are proudly made in North Venice, Florida, where over 700 people are employed through this family-owned-and-operated business. In 2011, the company celebrated 65 years of making quality made-to-order tumblers.
Charming Charlie
Product Type: Recommendations - Web Vertical Market: Apparel/Accessories Implemented in: United States
The Challenge
Charming Charlie was looking for a company that could handle its customers' product reviews for their new e-commerce channel.
The Solution
iGoDigital acts as the middleman for Charming Charlie's reviews by receiving all incoming product feedback from consumers and then approving those reviews before they go live on Charming Charlie's website.
More Information: Charming Charlie is an award-winning fashion, jewelry, and accessories retailer that has been delighting women of all ages since 2004. Winner of the International Council of Shopping Centers (ICSC) Hot Retailer of the Year award in 2010, Charming Charlie is transforming the fashion industry through a stimulating in-store experience, products merchandised by color, and a jaw-dropping selection of on-trend fashion jewelry and accessories. Always putting the consumer at the forefront, Charming Charlie has opened over 178 stores nationwide and recently launched its e-commerce channel. The company ranks No. 656 on Inc. Magazine’s List of Top 5,000 Fastest Growing Businesses in 2010.
Pitney Bowes Solutions Finder
Product Type: Interactive Consulting Tools, Mobile/Tablet Vertical Market: Other/Specialty/Non-Apparel Implemented in: United Kingdom, United States
The Challenge
Pitney Bowes was interested in simplifying the way that they presented their business solutions online. They wanted a tool to streamline the mail management process and help customers discover exactly what their problem is and the solution they need.
The Solution
iGoDigital created a Solutions Finder for Pitney Bowes that suggested business solutions based on what the customer wanted to accomplish or improve for their business. The tool was able to act as a consultant to narrow down all of the Pitney Bowes solutions to the ones that will work specifically for the customer's situation.
More Information: Delivering more than 90 years of innovation, Pitney Bowes provides software, hardware and services that integrate physical and digital communications channels. Long known for making its customers more productive, Pitney Bowes is increasingly helping other companies grow their business through advanced customer communications management. Pitney Bowes is a $5.4 billion company and employs 33,000 worldwide.
Nokia Phone Finder
Product Type: Product Advisors Vertical Market: Computers/Electronics Implemented in: United States
The Challenge
Nokia needed a way to compete in the US market where unlocked phone sales are a fraction of contract sales. They wanted an easy solution for people to select unlocked phones on a direct consumer basis.
The Solution
The result was an incredibly user-friendly phone finder that allowed Nokia's customers to find the exact phone that fit their needs. Customers can select phones by style, features, price, and compatibilities to find a phone they'll love.
More Information: Nokia, the worldwide leader in mobile phone technology, provides products and services that enable people to stay close to what matters to them. Every day, more than 1.3 billion people connect to one another with a Nokia device - from mobile phones to advanced smartphones and high-performance mobile computers. Today, Nokia is integrating its devices with innovative services through Ovi (www.ovi.com), including music, maps, apps, email and more. Nokia’s NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally.
Nintendo Video Game Finder
Product Type: Vertical Market: Toys/Hobbies Implemented in: United States
The Challenge
Nintendo found that with more and more games coming out for their system, parents were finding it harder to find games for their children that were both age-appropriate and similar to the games that they knew their children enjoyed.
The Solution
In this case, iGoDigital provided consultative services as well as best practices to help Nintendo build their own video game finder in-house.
More Information: The worldwide pioneer in the creation of interactive entertainment, Nintendo manufactures and markets hardware and software for its Wii™ home console, Nintendo 3DS™ and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.5 billion video games and more than 577 million hardware units globally.
Even for the experienced photographer, finding the compatible lenses for a DSLR body is difficult.
The Solution
iGoDigital created the Lens Finder for Future Shop to take the guesswork out of finding and purchasing compatible lenses. iGoDigital built and maintains an extensive lens compatibility database, and designed a user interface that allows users to access this information and filter the compatible lenses in a plethora of ways (such as the type of photography, focal length, and maximum aperture).
More Information: Future Shop is a leading retailer of technology and entertainment products and services in Canada. As part of the Best Buy family of brands and partnerships collectively generates more than $50 billion in annual revenue and includes brands such as Best Buy, Audiovisions, Best Buy Mobile, The Carphone Warehouse, Five Star, Future Shop, Geek Squad, Magnolia Audio Video, Napster, Pacific Sales, and The Phone House.
Bluefish Wireless Mobile Solution Tool
Product Type: Interactive Consulting Tools Vertical Market: Computers/Electronics Implemented in: United States
The Challenge
Bluefish Wireless takes pride in its ability to meet the exact needs of their customer's business and operational structure. As a result, they offer many different wireless management options and came to realize that they needed a way to customize phone purchases online.
The Solution
iGoDigital created a custom CMS and phone finder that assisted the visitor in finding a phone that met their needs while representing plans and pricing available with Bluefish.
More Information: Bluefish Wireless is a leading provider of wireless management services to the Fortune 100. Managing over 500,000 lines on behalf of Sprint, Bluefish simplifies the complex billing and operational challenges of businesses.
Crutchfield Home Theater Cable Selector
Product Type: Interactive Consulting Tools Vertical Market: Computers/Electronics Implemented in: United States
The Challenge
With all of the devices that can be included in home theater systems these days, it can be a difficult task to find the right cables to hook up your system. Crutchfield wanted to provide an easy way for its customers to determine the exact cables they need.
The Solution
The Cable Selection Wizard assists Crutchfield customers by finding out what devices they have (type, brand, model) as well as other details in order to recommend the right cable every time.
More Information: Crutchfield is one of the nation’s leading catalog and Internet retailers of consumer electronics products. Since its introduction in 1974, the Crutchfield catalog has been a respected authority on car and home entertainment products, winning many awards for quality, design, and usefulness. The people who staff Crutchfield’s call centers are noted for their high integrity, product knowledge, and technical expertise. Crutchfield.com offers a full-service shopping destination to buyers of car and home audio/video products. Crutchfield was the first vendor-authorized audio/video retailer on the Internet and is one of only two retailers to have won BizRate’s coveted ““Circle of Excellence”” award nine times.
Linksys Networking Assistant
Product Type: Interactive Consulting Tools Vertical Market: Computers/Electronics Implemented in: United States
The Challenge
Linksys realized that home networking tools were getting more and more complicated, with all kinds of equipment available to satisfy various networking needs. They wanted to simplify the process of finding the right networking equipment.
The Solution
iGoDigital created the Linksys Networking Assistant, which conducted a very easy survey of the customer's home and presented them with a good/better/best solution. This allowed the customer to decide which price, speed, and networking features suited their needs best.
More Information: Linksys, a division of Cisco Systems, is the global leader in home and business networking.
Coffee For Less
Product Type: Recommendations - Email, Recommendations - Triggers Vertical Market: Other/Specialty/Non-Apparel Implemented in: United States
The Challenge
Coffee For Less was finding that customers were often putting items in their shopping cart and then leaving the site without purchasing. The company was looking for a way to reach out to these customers and other customers who browsed the site but never bought.
The Solution
With the help of our Customer Intelligence Engine, iGoDigital was able to implement triggered email recommendations, including Back in Stock and Abandoned Cart emails. This allowed Coffee For Less to attempt to recover sales by reaching out to customers who were browsing the site but not purchasing.
More Information: CoffeeForLess.com is the Internet coffee shop for your home, office or restaurant, serving as the online coffee store of Coffee Serv Inc. Since its founding as a family business by Jack and Lynn Kirshner 25 years ago, Coffee Serv Inc. of Philadelphia has established a solid reputation for being the preeminent office and restaurant coffee provider in the Greater Delaware Valley. Coffee Serv Inc. has grown to become the largest office coffee service provider in Philadelphia, and now you can enjoy Coffee Serv Inc. beverage service at home thanks to CoffeeForLess.
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