Walmart Toy Finder
Vertical Market: Mass Merchant, Toys/Hobbies
Implemented in: United States
When you don't have a handwritten Christmas list, finding the right toy for your child or grandchild can be an overwhelming process. Walmart was interested in simplifying the online toy-buying experience around the holidays.
iGoDigital created the Toy Finder, which narrows down Walmart's vast toy inventory based on the child's gender, age, and interests, as well as the buyer's budget. In addition, the finder offers features like the ability to create and email a wishlist as well as real-time updates on what products are currently in stock. Due to the success of the Walmart Toy Finder at Christmastime, Walmart asked us to also create an "everyday" version that could be on the site year-round.
More Information: Wal-Mart Stores, Inc. (NYSE: WMT), or “Walmart,” serves customers and members more than 200 million times per week at more than 8,400 retail units under 55 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs more than 2.0 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked first among retailers in Fortune Magazine’s 2009 Most Admired Companies survey.