Staples Candy Aisle
Vertical Market: Mass Merchant, Office Supplies
Implemented in: United States
Staples was looking for a way to drive incremental high-margin sales during the checkout process. They wanted to mimic the experience of a brick-and-mortar checkout by offering some frequently-purchased items all in one convenient step in the checkout process.
iGoDigital created the Staples Candy Aisle, a page that appears once the user selects the Checkout option. Instead of going straight to checkout, they are taken to a page that offers 6-10 high-margin low cost items just like the Candy Aisle at a brick-and-mortar store. With one click, they can add any or all of these items to their cart and proceed with traditional checkout.
More Information: Staples is the world’s largest office products company. Staples committed to making it easy for their customers around the globe to buy a wide range of office products, including supplies, technology, furniture, and business services. With $23 billion in sales, Staples serves businesses of all sizes and consumers in 27 countries throughout North and South America, Europe, Asia and Australia.