Sears Ink and Toner Finder
Vertical Market: Mass Merchant, Office Supplies
Implemented in: United States
The process of buying replacement ink for a printer can be frustrating due to the many compatibility issues. As a result, Sears was looking for a way to simplify and improve the customer's experience as well as capture additional sales in the Ink and Toner Category.
iGoDigital created an Ink & Toner Finder for Sears which takes the consumer through 3 simple steps to find and select the right ink. Select the brand of your printer, select the series of your printer, and/or select the model of your printer to find the exact ink you need.
More Information: Sears Holdings Corporation is the nation’s third largest broadline retailer, with approximately $55 billion in annual revenues, and with approximately 3,800 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands’ End, Jaclyn Smith and Joe Boxer.