Vertical Market: Books/Music/Movies
Implemented in: United States
Scholastic has identified that they have 2 different classes of shoppers: parents and teachers. Scholastic was struggling with how to target both of these groups effectively.
Using iGoDigital's unique Customer Intelligence Engine, we are able to track these 2 classes of Scholastic shoppers differently. Once we're able to identify the class of shopper based on site behavior, we can then provide recommendations tailored just for them.
More Information: For more than 90 years, Scholastic has been delivering outstanding books, magazines and educational programs directly to schools and families through channels that have become childhood traditions – Scholastic Book Fairs, monthly Book Clubs, and Scholastic News classroom magazines. Today, the company is in more than 90% of schools in the U.S. In addition, the company has a global reach, serving customers in 45 languages and more than 150 countries.