Vertical Market: Apparel/Accessories, Flowers/Gifts, Toys/Hobbies
Implemented in: United States
Potpourri Group had a unique challenge. Even within one of their many sites, the product categories can be merchandised very differently.
iGoDigital helped Potpourri Group set up merchandising plans for each category of products based on the variety of products on each site. We continue to tune and optimize at a category level rather than site wide, allowing for more tailored recommendations.
More Information: Potpourri Group Inc., referred to as "PGI," was founded in 1963 publishing a single catalog title. New titles were added through internal growth and acquisitions so that today PGI is one of the leading multi-title catalog companies in America. The company considers each of its titles a strong consumer brand, and expects to grow these brands through continuous focus on meeting and exceeding customers' expectations.