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The Challenge

Customer come to MainGate's sites with the intent to purchase or just browse the licensed apparel and memorabilia for various events. The catalogs for these specialized stores can be very limited, and product correlations exist between almost all of the items in the catalog, making it difficult to provide effective recommendations.

The Solution

Our personalization recommendation engine places a high focus on purchase activity correlations and the customer's click history, while highlighting recent popular items due to the seasonality of most sporting events.

More Information: MainGate is the premier event retail and merchandising company in the country. They are a multifaceted merchandising and marketing company that serves numerous business partners with various channels of merchandise distribution. From concept to delivery, MainGate will develop a merchandise line and market it for retail, wholesale and/or fulfillment. Through turn-key programs, the company uses years of experience and expertise in the merchandise and marketing industry to portray the brand image of their partners in a professional manner.