Vertical Market: Other/Specialty/Non-Apparel
Implemented in: Canada
FlightNetwork was finding that quite a few consumers were searching for flights but then leaving the site without making a reservation.
In order to reach out to these hesitant customers, FlightNetwork asked iGoDigital to implement abandoned cart triggered emails. Since FlightNetwork was already working with ExactTarget for email services, they were thrilled that iGoDigital could integrate with ExactTarget to produce the triggered emails.
More Information: Based in Oakville, Ontario and founded in 1998 by current CEO Naman Budhdeo, FlightNetwork is Canada's second most-visited online travel agency. The staff of over 150 employees works tirelessly to offer highly discounted prices for domestic and international airfares as well as hotels, cruises, vacation packages, and car rentals. Customers can book their travel online 24 hours a day, 7 days a week or phone the call center where travel specialists can help create customized itineraries.