Vertical Market: Apparel/Accessories
Implemented in: United States
Fila was new to web personalization and came to iGoDigital hoping to implement personalized recommendations in order to increase customer retention and average order value.
iGoDigital is able to personalize recommendations on Fila's site based on the user's activity in order to help them find items relevant to them as quickly as possible.
More Information: Staying fit is always in style at Fila U.S.A. A subsidiary of Fila Korea, the business (aka Fila USA) markets Fila athletic shoes and sportswear through its website and at major and specialty retailers across the US (including Dick's Sporting Goods, Foot Locker, and Kohl's). In addition to the renowned brand of footwear, Fila USA peddles apparel collections for tennis, basketball, yoga, and toning, as well as sports-inspired casual clothing.