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The Challenge

With all of the devices that can be included in home theater systems these days, it can be a difficult task to find the right cables to hook up your system. Crutchfield wanted to provide an easy way for its customers to determine the exact cables they need.

The Solution

The Cable Selection Wizard assists Crutchfield customers by finding out what devices they have (type, brand, model) as well as other details in order to recommend the right cable every time.

More Information: Crutchfield is one of the nation’s leading catalog and Internet retailers of consumer electronics products. Since its introduction in 1974, the Crutchfield catalog has been a respected authority on car and home entertainment products, winning many awards for quality, design, and usefulness. The people who staff Crutchfield’s call centers are noted for their high integrity, product knowledge, and technical expertise. Crutchfield.com offers a full-service shopping destination to buyers of car and home audio/video products. Crutchfield was the first vendor-authorized audio/video retailer on the Internet and is one of only two retailers to have won BizRate’s coveted ““Circle of Excellence”” award nine times.