Vertical Market: Other/Specialty/Non-Apparel
Implemented in: United States
Cruiser Customizing came to iGoDigital because they found that it was difficult to sell motorcycle parts online to their target audience, who is not especially tech-savvy. Therefore, they wanted to implement personalization in order to make the user experience as enjoyable and efficient as possible.
iGoDigital implemented both email and web recommendations for Cruiser Customizing. Using our Customer Intelligence Engine, we are able to store the user's motorcycle make and model in their user profile. This allows us to make recommendations that match the make/model combination and minimize customer confusion.
More Information: For more than 9 years, Cruiser Customizing, Inc. has been serving the metric cruiser biker population with a great product selection, fair prices, excellent customer service, and comprehensive product reviews on thousands of products. In July of 2008, the company launched its metric biker community and to date boasts the largest international metric community online.