CDW Server Advisor
Vertical Market: Computers/Electronics
Implemented in: United States
CDW was finding that customers shopping for servers were often discouraged by the complicated product category - consumers either shied away from buying servers or ended up buying a server that did not their needs. CDW also saw an opportunity to shorten the lengthy sales cycle associated with servers.
The CDW Server Advisor provides recommended specifications for a server rather than specific products. Once they've gotten recommendations, users can search, print, or email, or even send the specifications to a CDW account manager. This allows the account manager to gain some insight into what the client is seeking even before the first phone call or email.
More Information: CDW is a leading provider of technology solutions for business, government, education and healthcare. Ranked No. 38 on Forbes’ list of America’s Largest Private Companies, CDW features dedicated account managers who help customers choose the right technology products and services to best meet their unique needs. CDW was founded in 1984 and employs more than 6,300 coworkers.