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The Challenge

Better World Books has over 15 million unique products. That product assortment can be overwhelming to a recommendations provider, and BWB was looking for a company that could handle that amount of volume and still provide effective personalized recommendations.

The Solution

iGoDigital's system has the ability to scale to handle the volume of hits to our server. Our system is able to sort through the vast product catalog and return personalized recommendations in a very small amount of time.

More Information: Better World Books was founded in 2002 by three friends from the University of Notre Dame who started selling textbooks online to earn some money, and ended up forming a pioneering social enterprise — a business with a mission to promote literacy. They’re not a traditional company with an add-on “cause” component. Social and environmental responsibility is at the core of the business. Here’s the best part: In addition to selling new titles, Better World Books supports book drives and collects used books and textbooks through a network of over 2,300 college campuses and partnerships with over 3,000 libraries nationwide. So far, the company has converted more than 58 million books into over $10.4 million in funding for literacy and education. In the process, they’ve also diverted more than 40,000 tons of books from landfills.