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The Challenge

Customers shopping for toys and games can be overwhelmed by the number of choices, especially if they are purchasing gifts. Back to Basics Toys offers many different search and category options to help the customer narrow down their results.

The Solution

Recommendation scenarios for Back to Basics Toys are chosen based on purchase correlations, product ratings, and awards. In addition, results are personalized based on the current customer's purchase and click activity.

More Information: Back To Basics Toys was founded in 1988 with one over-riding mission: provide families with quality toys and enduring play value. Their collection of toys will either stimulate, foster creativity, expand imaginations, improve hand-eye dexterity, or provide important life skills all while delivering pure, plain, simple fun. Scholastic, the global children’s publishing, education and media company, has a corporate mission supported through all of its divisions of helping children around the world to read and learn.