Personalized Product Recommendations Platform
Guided Selling Tools Platform
The iGoDigital Guided Selling Tools platform allows clients to deliver completely customer-driven product recommendation experiences. Customers interact with a series of selections to determine the features and requirements that are important to them. The heart of the platform, the administration system, allows business users to define the rules and logic behind the Guided Selling process – without the need for complex or easily out-dated decision trees. Business users can make changes to logic that are pushed to the tools in real time, requiring no involvement from iGoDigital or internal IT resources. All assets, rules, and products involved in the Guided Selling experience are available within the administration system.
The key technology behind the Guided Selling Tool platform is iGoDigital's robust system for translating product attributes into buckets that can help group products by function, feature, environmental concerns and more. These buckets are defined generically so that new or changing products which fit the definition of a bucket automatically flow into the logic of existing tools – thus eliminating the need to support complex decision trees.