Research tells us that when visitors to your site are presented with product choices that reach beyond general relevance – i.e. products that reflect their preferences and speak to them personally – revenue per session can increase anywhere from 5% to 15%. However, achieving that connection in a big data world is rarely a do-it-yourself proposition. It takes considerable infrastructure and sophisticated site mechanics to achieve success with online product recommendations.
This paper will give retailers insight into the technology that iGoDigital has been developing and refining for more than eight years, how it works, and how it’s proven to increase revenue per session by a factor of 2X.