Case Study: Best Buy

Extending the In-Store Experience Online.

Business Challenge

Best Buy was looking for a way to bring its energetic sales force ("Blue Shirts") alive on its website BestBuy.com. Best Buy engaged iGoDigital to develop a series of Solution Selling Tools to help consumers select the right product(s) for their individual needs and lifestyle.

Similar to a Blue Shirt working with a customer in-store, the iGoDigital Solution Selling Tools ask customers a series of questions around their intended desire. The iGoDigital recommendation platform matches the user's responses with Best Buy's constantly changing product catalog to ensure the best fit for each customer. In addition to helping customers pick the right product, iGoDigital uses its product recommendation platform to deliver up-Sell and cross-Sell opportunities directly within the Solution Selling Tool. For example, once a customer has selected a computer, iGoDigital matches them with the right monitor, printer, battery backup and more.

The Results

Best Buy has experienced double-digit increases in conversion rates and average order values.

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Case Study: Walmart

Wal-Mart Helps Mom at Holiday Shopping Time

Business Challenge

Did you know 45% of all toys are purchased during the month of December? Walmart was looking for a way to simplify the process of buying a present during the holiday season so they engaged iGoDigital's product recommendation platform to help their customers pick out the perfect toy. The Walmart Toy Finder is designed to ask customers a series of questions to identify the interests of the gift recipient. Considerations such as Age, Gender and Price are all accounted for. A great tool for parents, grandparents, aunts, and uncles, the Walmart Toy Finder is designed to increase sales of Toys and simplify the lives of busy moms.

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Case Study: Nokia

Nokia Rings in 100% Increase in Conversion Rate

Nokia determined their online sales efforts needed a boost and iGoDigital was called in to help develop a new, innovative one-to-one personalization plan. The result was a series of merchandising tools designed to educate, inform and convert Nokia shoppers in a more meaningful way.

iGoDigital implemented its personalized product recommendation platform on the category, product detail, and shopping cart pages of the Nokia site. These personalized product recommendations are based on a series of algorithms run by iGoDigital in real-time. These real-time algorithms analyze a variety of factors about each Nokia shopper to help determine their interest and intent. In-turn, these customers are presented with Nokia products, which match their needs and interests.

The Results

The results have been fabulous, with conversion rates increasing by 100% and AOV (Average order Values) increasing by more than 78%.

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Case Study: HH Gregg

Product Discovery, + Social Media to Drive Sales

hhgregg prides itself on the knowledge and expertise of its sales staff within each of its 100 plus stores. hhgregg was looking for a way to bring the expertise of its sales force to its online website. hhgregg engaged iGoDigital to develop a series of merchandising tools to help consumers select the right product(s) from hhgregg's massive selection.

The first solution iGoDigital created was the hhgregg TV Finder. Similar to a sales person working with a customer in-store, the hhgregg TV Finder ask customers a series of questions around their lifestyle and needs then matches the user's responses with hhgregg's product catalog to ensure the best fit for each customer.

In addition to the TV Finder, iGoDigital provides hhgregg with its personalized product recommendation platform which displays product recommendations throughout the hhgregg website. These recommendations - such as "Users who bought this also bought" or "Users who viewed this item also viewed" help customers discover new products and help decrease the amount of discovery time for new customers.

Finally, iGoDigital integrated its personalized product recommendation platform within hhgregg's social media strategy. By displaying product recommendations within hhgregg's blog, iGoDigital helps encourage visitors from various Search Engine's to click-through the blog and land on highly-targeted products within the hhgregg website.

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Case Study: Pitney Bowes

Increasing Product Discovery and Awareness

Pitney Bowes, the world's largest producer of potage meters, was seeking a way to inform businesses about its vast line of mailing and shipping solutions and services. Pitney Bowes engaged iGoDigital to build a fun, interactive Solutions Finder to connect businesses of all sizes to the proper Pitney Bowes service for their individual needs.

The result was a flash-based Solutions Finder which walks prospects and customers through a series of questions about their individual business. The Solutions Finder then recommends the appropriate Pitney Bowes solution and service based on that customers' specific needs.

Case Study: Lids

Lids Increases Basket Size and Customer Experience

Hat World Inc., comprised of more than 800 mall-based, airport, street level and factory outlet stores, is recognized as a specialty retail leader of officially licensed and branded athletic fashion headwear. Hat World sells over 50,000 assorted hats so helping customers discover products that match their specific tastes and interests can be a challenge.

Hat World engaged iGoDigital to provide its personalized product recommendations on the homepage and shopping cart pages of the Hat World and Lids websites. The iGoDigital product recommendations utilize a number of real-time algorithms to determine the interests and real-time intent of each customer. Customers are then presented with a series of products, which match those specific tastes and interests.

Throughout the online experience, iGoDigital is observing the customers reaction to the product recommendations and adjusting future recommendations based on this behavior.

Case Study: Linksys

Linksys Simplifies a Complex Process

Linksys, a division of Cisco Systems is the global leader in home and business networking. When they engaged iGoDigital, they had devoted a large portion of their marketing budget to understanding the target market and to dissecting the products by customer segment. However, they were having a difficult time connecting those defined customer segments to the traffic through their website.

iGoDigital developed a Solution Selling Tool for Linksys that simplifies the complex process of buying networking equipment and educates the consumer as to the differences between the Linksys products. These tools are used on the Linksys website properties across 10+ countries. In addition, iGoDigital and Linksys partner to provide syndicated versions to a variety of Linksys' online retail partners.

The results have been outstanding. To date, the Linksys tools have generated over $10,000,000 in online sales and led to significant increases in Linksys' online market share across its retail customers. Linksys has not only helped simplify the process of buying networking gear for the consumer but they have increased their category leadership with their retail partners by providing a unique, innovative tool for the consumer.

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Case Study: Bluefish Wireless

Bluefish Hooks More Customers by Increasing Coversion Rate by 55%

Bluefish Wireless is one of the largest mobile phone resellers in the US and specifically supports more Fortune 100 clients than any other provider. When Bluefish needed a way to boost conversion rates within its online corporate portal, they called iGoDigital.

The result was a comprehensive strategy to integrate the iGoDigital personalized product recommendation platform into Bluefish's existing portal. iGoDigital built a custom Guided Selling Tool to help consumers select the right phone, plan, accessories and more. In addition, iGoDigital integrated its personalized product recommendation platform with Bluefish's Email Service Provider (ESP) to deliver highly relevant recommendations within its transactional emails.

Bluefish has seen a 55% increase in site conversion rates since implementing the iGoDigital solution. Average order values (AOV) have increased by 30% and customer satisfaction has also produced measurable increases.

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