Last week I had the opportunity to attend ExactTarget's 6th
annual Connections User Conference. Bringing
together over 4000 clients, partners and other attendees from
across the globe, the name proved an apt fit.
With an eye trained on the horizon...
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You may have noticed by now, that "Moving the
Needle" closely resembles the path that a relationship
takes. No, it's not a coincidence - we are selling to real human
beings after all. After courting your customers ("You Had Me at Hello") and...
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Have you ever noticed all of the buzz words flying around today
in the eCommerce Industry?
Words like:
- Optimization
- Big Data
- Behavioral Targeting
- Personalization
- Retargeting Strategy
A Double-Edged Sword
I'm certainly not saying that buzz words should be...
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Marketers and eCommerce teams alike know that the strategies
used to catch a customer at first glance are far different than
those needed to create loyalty.
One is about enticement - The other
is about trust.
Often these strategies result in...
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The Shop.org Online
Merchandising Workshop is arguably the most advanced content you
will find at any eCommerce industry event during the year. It’s a
packed house of visionaries with similar challenges all trying to
push the envelope of ecommerce....
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Being an avid Pinterest user myself I'm very excited about
iGoDigital's newest feature, the Pinterest Tracking Tool.
iGoDigital can now help retailers understand and make use of data
being collected by Pinterest.
What we know about Pinterest :
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New Product Recommendations Platform tool enables marketers to
leverage customer data to make real-time decisions, while
personalizing the experience for the customer
iGoDigital, the market and technology leader in personalized
product recommendations...
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With March officially in full swing, let the "madness" begin.
And no, I'm not talking about college basketball. Last week, the
iGoDigital team met with some of the biggest players in the Chicago
retail space. As they start to fine tune strategies for...
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Top 500 Retailers
report an uptick in traffic levels, sales and consumer spending
over previous years
(Indianapolis, Ind. – January 24, 2012) – The
U.S. online retail industry experienced strong growth over the 2011
shopping season compared to the...
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If you have a lot of data, eventually, you will probably want
to do something with it. All data processing and analysis
tasks start off with the best of intentions, but from the day a
processing task is written, it begins to rot. These sorts...
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It’s a fact:
Increasing the lifetime value of each consumer increases profits.
Lee Scott, CEO of Walmart, says, “It’s cheaper and more effective
to make current customers more loyal than to spend money attracting
new customers.”
Do you have the...
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Social media no doubt continues to affect
retailers and their day-to-day decisions. It is an important part
of cross-channel marketing and brand awareness. And rightfully so!
Facebook has more than 750 million users, 50% of which are active
daily...
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Yes, it's THAT time of year for retailers - while the rest of us
are still thinking about going to the pool, or what great
concoction your husband is going to make on the grill this weekend,
retailers are gearing up for the holiday season. For...
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“I think to some degree entrepreneurs are sort of born, but
without question good entrepreneurs require really good mentorship
from outside sources.”
Eric
Tobias
iGoDigital
President
http://iGoDigital.com
Interview by Mike Sullivan
Link to Skype Interview...
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E-commerce recommendation
solutions come in all shapes and sizes. Platforms, Analytics
providers and home grown solutions all claim to have or operate a
“personalization engine.” Is it truly a personal 1-to-1 product
recommendation if everything is...
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Cart Abandonment is a sensitive topic for almost every online
retailer. Many companies and universities are doing studies
on the data behind abandonment and what truly causes customers to
place an item in their cart and then leave before executing...
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Part of iGoDigital's Client Success is making sure customers can
implement our software in a streamlined fashion that is easy and
painless for the customer. We have been constantly working to make
this process easier and faster. Since its the Holiday...
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As an industry leader in online Solution Selling Tools and
E-Commerce Personalization, iGoDigital is excited to see the next
step in custom ecommerce solutions: “
Mitsubishi Live
Drive.” This virtual online experience is allowing
potential customers...
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As a business development coordinator at DISH Network in Denver
Colorado, I participated in developing an immerging revolutionary
television solution for the hospitality industry. This
sparked my interest in other immerging technology companies,...
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