You may have noticed by now, that "Moving the Needle" closely resembles the path that a relationship takes. No, it's not a coincidence - we are selling to real human beings after all. After courting your customers ("You Had Me at Hello") and...Read More »
Have you ever noticed all of the buzz words flying around today in the eCommerce Industry?
- Big Data
- Behavioral Targeting
- Retargeting Strategy
A Double-Edged Sword
I'm certainly not saying that buzz words should be...Read More »
Marketers and eCommerce teams alike know that the strategies used to catch a customer at first glance are far different than those needed to create loyalty.
The Shop.org Online Merchandising Workshop is arguably the most advanced content you will find at any eCommerce industry event during the year. It’s a packed house of visionaries with similar challenges all trying to push the envelope of ecommerce....Read More »
Being an avid Pinterest user myself I'm very excited about iGoDigital's newest feature, the Pinterest Tracking Tool. iGoDigital can now help retailers understand and make use of data being collected by Pinterest.
What we know about Pinterest :
New Product Recommendations Platform tool enables marketers to
leverage customer data to make real-time decisions, while
personalizing the experience for the customer
iGoDigital, the market and technology leader in personalized product recommendations...
With March officially in full swing, let the "madness" begin. And no, I'm not talking about college basketball. Last week, the iGoDigital team met with some of the biggest players in the Chicago retail space. As they start to fine tune strategies for...Read More »
It’s a fact:
Increasing the lifetime value of each consumer increases profits.
Lee Scott, CEO of Walmart, says, “It’s cheaper and more effective
to make current customers more loyal than to spend money attracting
Do you have the...
Social media no doubt continues to affect retailers and their day-to-day decisions. It is an important part of cross-channel marketing and brand awareness. And rightfully so! Facebook has more than 750 million users, 50% of which are active daily...Read More »