-Had to...Read More »
|Today, TechPoint, with the support from the IEDC, announced Indiana’s Measured Marketing Initiative, a national media relations campaign to position Indiana as the leader of a fast-growing, emerging technology business category that TechPoint has...|
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We are often asked by clients and prospects about how they should effectively measure the impact of Solution Selling, Guided Selling, and eCounseling experiences on our customers sites. Our goal is to make retail business intelligence as simple a...
What leads an online consumer to decide to buy? An online banner
ad? A customer review? A sign on the side of a bus? A friend’s
recommendation? An ad on a Google search results page?
Google Inc. introduced new tools for ecommerce this week that...
First, I want to touch on the purpose of this blog. Besides helping...Read More »
A customer recently asked us about using our personalized product recommendation platform and guided selling tools as a mechanism for behaviroial targeting within their CRM platofrm. We've done a number of CRM installations but it's often the...Read More »
We haven't heard much about Yahoo's push into behavioral targeting since the company signed a deal last year with Microsoft to power search. Perhaps the technology has been out of sight, or invisible, to the typical person conducting searches on the...Read More »
"It's notable that... Read More »
"Retailing is... Read More »