“I think to some degree entrepreneurs are sort of born, but
without question good entrepreneurs require really good mentorship
from outside sources.”
Eric
Tobias
iGoDigital
President
http://iGoDigital.com
Interview by Mike Sullivan
Link to Skype Interview...
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Thanks to everyone at iGoDigital for chipping in to help get all
our new employees going. We all have had to chip in to
onboard our hires, which have spanned our development, marketing,
and sales teams. A couple of highlights from the week:
-Had to...
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Here at iGoDigital, one of the first orders of business we
undertake when we bring on a new guided selling client is the
discovery process. We have found this process to play an integral
role in the long term success of the tool -- the more...
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We are often asked by clients and prospects about how they should
effectively measure the impact of Solution Selling, Guided Selling,
and eCounseling experiences on our
customers sites. Our goal is to make retail
business intelligence as simple a...
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Every retailer we talk to has the same goal: they seek to
increase web sales and increase retail sales overall.
How each of them choose to reach this goal
varies. iGoDigital's founding mission was to provide
personalized
product recommendation...
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What leads an online consumer to decide to buy? An online banner
ad? A customer review? A sign on the side of a bus? A friend’s
recommendation? An ad on a Google search results page?
Google Inc. introduced new tools for ecommerce this week that...
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One of our technology partners, Bazaarvoice (
www.bazaarvoice.com), announced
they recently showed their 100 billion impression of
social commerce content. This is a big milestone and shows
the enormous power their product has had on the...
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Welcome to the iGoDigital Technology Blog. I'm a little late
to the game, but that doesn't mean I'm any less interested in
helping to provide insight into how we do what we do.
First, I want to touch on the purpose of this blog. Besides
helping...
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A customer recently asked us about using our personalized
product recommendation platform and guided selling tools as a
mechanism for behaviroial targeting within their CRM
platofrm. We've done a number of
CRM installations but it's often the...
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We haven't heard much about Yahoo's push into behavioral
targeting since the company signed a deal last year with Microsoft
to power search. Perhaps the technology has been out of sight, or
invisible, to the typical person conducting searches on the...
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In December, Morgan Stanley published a research article
entitled "The Mobile Internet Report" in which they make some very
interesting claims about the future of the Internet as it relates
to mobile devices. This one stands out:
"It's notable that...
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There was an interesting article this week in the New York Times
about the challenges for retailers due to the massive amounts of
data they are collecting. I thought this had perticular
interest to the work we are doing at iGoDigital.
"Retailing is...
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