It’s hard to believe another year has come to a close. In 2010, personalization continued to evolve into an important game changer in retailer's tool boxes. We’d like to take a moment to share with you a few of the most exciting items from 2010. The iGoDigital team wishes you a happy and successful 2011.

2010 Holiday Season in Review

• Overall, the eCommerce industry reported online holiday sales totaling $36.4 Billion, up 15.5% from 2009.
• Across all iGoDigital customers, shoppers interacting with recommendations converted at a 70% higher rate compared to shoppers not interacting with recommendations.
• The highest grossing email triggers were Abandoned Cart triggers and Back–In–Stock triggers, driving over $8M in incremental revenue for iGoDigital customers.

A Note From Eric

Happy New Year. 2010 was a successful and busy year for iGoDigital. Here are some of our big initiatives and accomplishments from last year:

• iGoDigital doubled our client count and staff size – and we are continuing to grow. 
• We increased the overall reach of iGoDigital’s international presence by adding several clients in Korea, China, Japan, Poland and the Ukraine.
• We expanded offerings with over a dozen partners including integrations with email service providers such as ExactTarget, Bronto, CheetahMail and SilverPop.
• We added several Top 50 retailers like Staples and Scholastic and expanded offerings for mid–market retailers. Contact us if you're interested in adding personalization to your website
• All iGoDigital customers were upgraded to Version 4 of our recommendations platform.
  What's New with Version 4?
  • Richer shopper profiles with 3x the attributes empowering deeper personalization for individual shoppers.
  • Improved optimization through expanded A/B Testing capabilities.
  • Added additional personalization scenario types and new email trigger capabilities.

We are getting settled in at our new office and are ready to hit the ground running. 2010 was a phenomenal year at iGoDigital. That said, the iGoDigital team is fired up and I believe we have the team and products in place to make 2011 our best year yet.

Eric Tobias, President

2010 Personalization Blog Showcase:

iGoDigital launches recommendations for the Indianapolis Colts...Read More
by: Eric Tobias – President

Bringing the Apparel Brick–and–Mortar Customer Service
to the Web...Read More
by: John Deines – Business Development Manager

Email Personalization Keys to Success...Read More
by: Dan Hanrahan – VP of Partnerships

Solution Selling Tools Have Innumerable Opportunities...Read More
by: Jon Garrison – Implementations & Client Success Manager

Preparation in launching eCommerce Personalization...Read More
by: Brian Rowe – VP of Client Services

Personalization is Just the Beginning...Read More
by: Matt Coffman – Chief Technology Officer

2011 iGoDigital Events