iGoDigital was featured in this great article by Gwen Moran from Entrepreneur Magazine: 5 Ways to Win Online Customers.
1. Retarget browsers and abandoners with personalized e-mails and targeted display ads to prompt return visits.
1. Retarget browsers and abandoners with personalized e-mails and targeted display ads to prompt return visits.
2. Engage with customers via social media, especially Facebook and Twitter. This includes developing special offers and content for social media followers.
3. Add personalized product recommendations to your website, which can contribute 10 percent or more of total sales. Plug-ins like iGoDigital and 4-Tell can help you add these features to your site.
4. Support mobile shopping and browsing by making your website compatible with mobile browsers or by developing customized apps for customers.
5. Review and invest in web analytics to ensure that customers are able to navigate your site quickly and easily, and to see where they are spending time. Use this info to test changes and improvements.
Source: Entrepreneur Magazine: http://www.entrepreneur.com/article/220726
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