Yes, you heard me right 138 MILLION shoppers set in search of fantastic deals this Thanksgiving weekend. Talks of toys, appliances, HGDVs has millions of Americans already mapping out their black Friday shopping plans, compiling their wish lists. This year the "rules" have changed. Instead of waiting until Thanksgiving day to announce promotions, retailers are getting shoppers energized about Black Friday deals by offering sneak peeks through social media to create buzz, or teasing upcoming deals on their website or through email.

Once a retailers get the shopper to their site they want to make sure they have the right product, in the right place, at the right time. This is where iGoDigital comes in. iGoDigital's product recommendations create a personalized and targeted on-line experience for the customer making their selection process easier and conversion much more probable. Are you setting yourself up for success this holiday season?

As you gear up for Black Friday and Cyber Monday, check out these stats on what retailers should expect this holiday season:

• 60 million people say they will definitely hit stores with another 78 million are waiting to see of the bargains are worth braving the cold and crowds. 
• This year retailers are getting smarter and leveraging the power of technology to bring shoppers into the store. 
  • 54% of retailers will send a special email to customers about Black Friday Deals
  • 4 out of 10 retailers will utilize their Facebook to reach out to shoppers
  • 31.4% will carve out real estate on their website's home page 
  • 21.6% will announce and promote Black Friday deals on Twitter. 
• Cyber Monday Deals are already out. 
  • Most popular marketing messages are Deal of the Hour and Free Shipping
  • Gift Cards are be pushed hard by retailers this season

Source: NRF Holiday Trends

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