You hear a lot about how much consumers multitask these days, but the truth is, multitasking isn't a particularly modern human endeavor. People have been doing two things at once ever since the first caveman live-tweeted the invention of fire. More...Read More »
Maintaining a good relationship is often a matter of attention. Nobody wants to be inundated with messages from an overbearing friend, but feeling ignored is no better. The same goes for your relationship with your customers, because paying too much...Read More »
Being an expert in something makes you feel pretty special. Who cares if you won at pub trivia on a question about Harry Potter's birthday? You won, and therefore, you are awesome. Bask in the glory of your genius.
Positioning your website as the...Read More »
You don't have to be a music maven to know that 2013 is the year of the musical act comeback. Bands like New Kids on the Block, 98 Degrees, the Backstreet Boys, Destiny's Child and more are all sharing stages for the first time in years. Even...Read More »
Average smartphone users spend more than two hours a day on their mobile devices, and they aren’t just making calls. In fact, they spend most of their time browsing the web—it's the phone's most-used function, beating out social networking, texting...Read More »
Consider this: The first iPad came out less than three years ago, and this year, more people will buy tablet PCs than laptops. This has significant impact for retailers. Research shows that tablet owners prefer using them for online shopping over...Read More »
On February 24, the 85th annual Academy Awards honored performances that moved audiences throughout 2012. Every year, like clockwork, consumer spending is motivated by the winners and losers at the Oscars, demonstrating the influence of a...Read More »
How good does it feel when you go to Friday night happy hour, and the bartender makes your favorite drink just the way you like it? Or in the morning, when you stop at your favorite coffee shop on the way to work, and that barista who's always had...Read More »
Online shopping is meant to be an easy way to find the right product for the right occasion. Not only does eCommerce give shoppers the ability to browse a variety of products and compare prices, the added convenience of doing it from home makes it...Read More »
Going shopping in the first month or two of winter is kind of fun, right? The first snowfall, the Christmas decorations, the natural high of hauling around bags full of gifts. It's the new year, though, and let's face it: The novelty has worn off....Read More »
Each year, shoppers are increasingly drawn online. Last year, people spent more money on Cyber Monday than they did on Black Friday. As more and more e-commerce options appear and consumers become increasingly savvy about their online shopping, you...Read More »
It's almost time for what many people consider the most frightening holiday on the calendar—and it isn't Halloween. Valentine's Day is one of the most high-stakes days of the year, and it's easy for overwhelmed consumers to crack under the...Read More »
Despite economic woes and a lingering wariness of online shopping, 2012 was a successful year for eCommerce retailers. More and more consumers are choosing to shop online. In fact, a recent Forrester Research report projects that e-retail sales...Read More »
It's been just over a month since the New Year, so how are your resolutions holding up? If you're struggling, don't worry—you're in good company. According to a recent study, only 8 percent of people who make resolutions actually succeed. In fact,...Read More »
Leverage the data you gathered this holiday season to build long-terms relationships with your shoppers
Any lasting customer relationship begins with an initial interaction, and for many shoppers, the holidays were like a first date on your site.
Now,...Read More »
With so many competitors just a click away, online retailers face a variety of challenges when it comes to engaging and keeping shoppers. Backed by robust personalization solutions, like a product recommendation engine, eCommerce retailers can win...Read More »
This "iGoDigital Culture Rule" is an oldie but a goodie....
At many technology companies around the US, most people live in what I refer to as "cube land." When iGoDigital moved into our current space and embraced our open floor plan, there was...Read More »
Have you ever had a shopping experience that began like this:
(I'll use shoes since they're my favorite thing to buy)
- Step 1: Enter Keyword - Me: "Boots"
- Step 2: Wait for Page to Load - Me: "hum, hum, ho, hum"
- Step 3: View Results Based On Search Term -...
Being an avid Pinterest user myself I'm very excited about iGoDigital's newest feature, the Pinterest Tracking Tool. iGoDigital can now help retailers understand and make use of data being collected by Pinterest.
What we know about Pinterest :
Launch of Segment Builder, a new interactive reporting system and performance enhancements helped clients generate over $425 million in additional revenue in the first quarter of 2012
(Indianapolis, Ind. – April 20, 2012) – iGoDigital, the market and...Read More »