Being an expert in something makes you feel pretty special. Who cares if you won at pub trivia on a question about Harry Potter's birthday? You won, and therefore, you are awesome. Bask in the glory of your genius.

Positioning your website as the...

Leverage the data you gathered this holiday season to build long-terms relationships with your shoppers

Any lasting customer relationship begins with an initial interaction, and for many shoppers, the holidays were like a first date on your site.

Now,...

Last week I had the opportunity to attend ExactTarget's 6th annual Connections User Conference. Bringing together over 4000 clients, partners and other attendees from across the globe, the name proved an apt fit. 

With an eye trained on the horizon...

iGoDigital has grown from a tiny Indianapolis start-up to a global leader in cross-channel personalization over the last several years.  Our technology solutions deliver accurate, predictive and actionable real-time product recommendations and online...

The first post of the blog series "Moving the Needle"  explored what it took to catch the attention of those much sought after customers. While those strategies cannot be skipped over, eventually it's time to move past the "infatuation stage" and...

Have you ever noticed all of the buzz words flying around today in the eCommerce Industry?

Words like:

• Optimization
• Big Data
• Behavioral Targeting
• Personalization
• Retargeting Strategy

A Double-Edged Sword

I'm certainly not saying that buzz words should be...

Marketers and eCommerce teams alike know that the strategies used to catch a customer at first glance are far different than those needed to create loyalty.

As promised, the conclusion to the Email Marketing blog series.

From segment targeting, to personalized marketing and triggered emails, marketers today have an array of tools to use to effectively communicate and engage their customers. The goal...

Today, consumers who are pressed for time and overwhelmed with marketing messages only connect with content that’s relevant, timely and important to them. Nowhere is this more evident than with Email Marketing. The fact of the matter is that people...

It's no secret, Christmas comes early for retailers. The work done in June, July and August is often the foundation for a successful holiday season.

iGoDigital and Slingshot SEO teamed up recently to provide an information packed webinar with holiday...

The Shop.org Online Merchandising Workshop is arguably the most advanced content you will find at any eCommerce industry event during the year. It’s a packed house of visionaries with similar challenges all trying to push the envelope of ecommerce....

By 9am this morning I've checked my emails, browsed several websites for news and merchandise, and even accessed the web on my mobile device. When you consider that I've only been awake for 2 hours, the reality of how easy it is to interact with...

A targeted group of eRetail executives gathered in the middle of New York Times Square to discuss some of the most pressing topics of 2012. Without a predetermined agenda, the retailers were able to engage in a lively conversation that even spurred...

eRetailers have shouted from the rooftops that segmentation drives results. It's not a new concept, but with the advent of big data, online behavioral tracking, and multi-channel traffic...segmentation again is at the forefront of most...

Being an avid Pinterest user myself I'm very excited about iGoDigital's newest feature, the Pinterest Tracking Tool. iGoDigital can now help retailers understand and make use of data being collected by Pinterest.

What we know about Pinterest :

• There...

Launch of Segment Builder, a new interactive reporting system and performance enhancements helped clients generate over $425 million in additional revenue in the first quarter of 2012

(Indianapolis, Ind. – April 20, 2012) – iGoDigital, the market and...

Year two at a conference always seems to be easier and more enjoyable, and that definitely held true for the 2012 Bronto Summit. The good folks at Bronto understand and the live the motto, “work hard, play hard.” From 8:00am – 5:00pm, we learned from...

New Product Recommendations Platform tool enables marketers to leverage customer data to make real-time decisions, while personalizing the experience for the customer

iGoDigital, the market and technology leader in personalized product recommendations...

Etail West provided 3 days of presentations, pitches and best practices. If a round of golf was more interesting or if you didn't make it to Palm Springs this year, here are five things you missed.

1. It's been drilled into your head--the abandon cart...

With March officially in full swing, let the "madness" begin. And no, I'm not talking about college basketball. Last week, the iGoDigital team met with some of the biggest players in the Chicago retail space. As they start to fine tune strategies for...