Have you ever noticed all of the buzz words flying around today in the eCommerce Industry?

Words like:

• Optimization
• Big Data
• Behavioral Targeting
• Personalization
• Retargeting Strategy

A Double-Edged Sword

I'm certainly not saying that buzz words should be...

Marketers and eCommerce teams alike know that the strategies used to catch a customer at first glance are far different than those needed to create loyalty.

There is no denying the increasing difficulty online retailers face in attracting, converting and retaining customers. With a plethora of choices available to consumers, only those retailers with a unique and personal user experience will see their...

As promised, the conclusion to the Email Marketing blog series.

From segment targeting, to personalized marketing and triggered emails, marketers today have an array of tools to use to effectively communicate and engage their customers. The goal...

In the previous post "Email Marketing: Getting your Foot in the Inbox" the focus was on getting customer to notice your messaging around new products, events, or offers. But what about when those same customers appear like they are going to buy, only...

Today, consumers who are pressed for time and overwhelmed with marketing messages only connect with content that’s relevant, timely and important to them. Nowhere is this more evident than with Email Marketing. The fact of the matter is that people...

It's no secret, Christmas comes early for retailers. The work done in June, July and August is often the foundation for a successful holiday season.

iGoDigital and Slingshot SEO teamed up recently to provide an information packed webinar with holiday...

"Time flies when you're having fun."

For many, that may just define how their summers have felt and sure enough, it is already nearly August. While students of all ages are acutely aware of what this means for them (the return of classes), it is also...

The success of any triggered message is dependent on two things:

1. Engagement Metrics (opens, clicks & conversions)
2. Volume

If you send the best campaign in the world but only send to 10 shoppers, the opportunity is obviously limited.  We all know the...

"WHAT DO YOU DO?"

Since I started at iGoDigital, I have heard this question more times than I can count. First it was my family who wanted to know what I did at my job and by extension what iGoDigital does. Then, at work I rehearsed my "elevator...

Being an avid Pinterest user myself I'm very excited about iGoDigital's newest feature, the Pinterest Tracking Tool. iGoDigital can now help retailers understand and make use of data being collected by Pinterest.

What we know about Pinterest :

• There...

Launch of Segment Builder, a new interactive reporting system and performance enhancements helped clients generate over $425 million in additional revenue in the first quarter of 2012

(Indianapolis, Ind. – April 20, 2012) – iGoDigital, the market and...

To steal a slide from @johngerzma, Keynote Speaker at the Bazaarvoice Summit...Technology, by the numbers, is quite fascinating: 

But what does this mean for eRetailers and more importantly, how do they adapt in a changing, growing, and chaotic world?...

John Deines, director of strategic accounts at iGoDigital, and Darren Baldwin, e-commerce manager at Dungarees.net, to discuss personalized triggered emails

(Indianapolis, Ind. – April 6, 2011) – iGoDigital, the market and technology leader in personal...

New Product Recommendations Platform tool enables marketers to leverage customer data to make real-time decisions, while personalizing the experience for the customer

iGoDigital, the market and technology leader in personalized product recommendations...

There are many things that I love about iGoDigital. The quality most near and dear to my heart is the entrepreneurial spirit. As an industry as a whole, we all must continue to innovate to stay competitive in this ultra competitive environment. To...

Personalization and product recommendation solutions provider to compete for Indiana’s top technology honors in the Information Technology Company category

iGoDigital, the market and technology leader in personalized product recommendations and guided...

Etail West provided 3 days of presentations, pitches and best practices. If a round of golf was more interesting or if you didn't make it to Palm Springs this year, here are five things you missed.

1. It's been drilled into your head--the abandon cart...

As the second part of the Internet Retailer Web Design takeaways, we will cover how an engaging first experience and personalized post-purchase strategy can move the needle for online retailers.

These two strategies were covered by many different...