Maintaining a good relationship is often a matter of attention. Nobody wants to be inundated with messages from an overbearing friend, but feeling ignored is no better. The same goes for your relationship with your customers, because paying too much...
Read More »Zooming in on the Tablet Generation
Consider this: The first iPad came out less than three years ago, and this year, more people will buy tablet PCs than laptops. This has significant impact for retailers. Research shows that tablet owners prefer using them for online shopping over...
Read More »Oscar-Worthy Website Performance
On February 24, the 85th annual Academy Awards honored performances that moved audiences throughout 2012. Every year, like clockwork, consumer spending is motivated by the winners and losers at the Oscars, demonstrating the influence of a...
Read More »Making a Love Connection with Valentine's Day Shoppers
It's almost time for what many people consider the most frightening holiday on the calendar—and it isn't Halloween. Valentine's Day is one of the most high-stakes days of the year, and it's easy for overwhelmed consumers to crack under the...
Read More »2013 eCommerce Trends to Watch
Despite economic woes and a lingering wariness of online shopping, 2012 was a successful year for eCommerce retailers. More and more consumers are choosing to shop online. In fact, a recent Forrester Research report projects that e-retail sales...
Read More »Increasing Shopper Engagement from Homepage to Shopping Cart
With so many competitors just a click away, online retailers face a variety of challenges when it comes to engaging and keeping shoppers. Backed by robust personalization solutions, like a product recommendation engine, eCommerce retailers can win...
Read More »Email Marketing: Getting your Foot in the Inbox
Today, consumers who are pressed for time and overwhelmed with marketing messages only connect with content that’s relevant, timely and important to them. Nowhere is this more evident than with Email Marketing. The fact of the matter is that people...
Read More »Q1 2012 Enhancements to Personalized Product Recommendations Platform
Launch of Segment Builder, a new interactive reporting system and performance enhancements helped clients generate over $425 million in additional revenue in the first quarter of 2012
(Indianapolis, Ind. – April 20, 2012) – iGoDigital, the market and...
Read More »iGoDigital to Present Personalization and Segmentation Strategies at the 2012 Bronto Summit
John Deines, director of strategic accounts at iGoDigital, and Darren Baldwin, e-commerce manager at Dungarees.net, to discuss personalized triggered emails
(Indianapolis, Ind. – April 6, 2011) – iGoDigital, the market and technology leader in personal...
Read More »iGoDigital Launches Segment Builder
New Product Recommendations Platform tool enables marketers to
leverage customer data to make real-time decisions, while
personalizing the experience for the customer
iGoDigital, the market and technology leader in personalized
product recommendations...
iGoDigital Named a TechPoint Mira Awards Program Finalist
Personalization and product recommendation solutions provider to compete for Indiana’s top technology honors in the Information Technology Company category
iGoDigital, the market and technology leader in personalized product recommendations and guided...
Read More »2011 Holiday Shopping Increases by 30 Percent Over 2010, Reports iGoDigital
iGoDigital and Super Bowl Host Committee Launch Super Bowl XLVI Event Finder
Product Detail Page Personalization Next Practice
The Product Detail Page is arguably the most important page during the shopping experience. It’s the point where a shopper gathers information on a product, begins deliberating a purchase and ultimately moves from a shopper to a customer. However, if...
Read More »Blending the multi-channel experience
Some (errantly) decide they can't focus on driving without reading texts or emails. Others try to have a conversation while checking their Facebook News Feed. At the end of the day, siloing our efforts towards one...Read More »
Black Friday and Cyber Monday Increases by 30 Percent Over 2010, Reports iGoDigital
The U.S. online retail industry experienced strong growth on Black Friday and Cyber Monday 2011 compared to the same period last year, according to data analytics from iGoDigital, the market and technology leader in personalized product...
Read More »Personalization the Key to Combatting Information Overload
A study released today by Xerox says that
personalization is the key to conquering the clutter and making
yours one of those four.
Xerox surveyed more than 1,000...
iGoDigital Announces Q3 Enhancements to Personalized Product Recommendations Platform
(Indianapolis, Ind. – November 14, 2011) – iGoDigital, the market...
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