Finding Your Happy Medium

Friday, March 22, 2013 by Rachel Modiano Johnson

Maintaining a good relationship is often a matter of attention. Nobody wants to be inundated with messages from an overbearing friend, but feeling ignored is no better. The same goes for your relationship with your customers, because paying too much...

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Zooming in on the Tablet Generation

Monday, March 4, 2013 by Rachel Modiano Johnson

Consider this: The first iPad came out less than three years ago, and this year, more people will buy tablet PCs than laptops. This has significant impact for retailers. Research shows that tablet owners prefer using them for online shopping over...

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Oscar-Worthy Website Performance

Friday, March 1, 2013 by Rachel Modiano Johnson

On February 24, the 85th annual Academy Awards honored performances that moved audiences throughout 2012. Every year, like clockwork, consumer spending is motivated by the winners and losers at the Oscars, demonstrating the influence of a...

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Making a Love Connection with Valentine's Day Shoppers

Wednesday, February 13, 2013 by Rachel Modiano Johnson

It's almost time for what many people consider the most frightening holiday on the calendar—and it isn't Halloween. Valentine's Day is one of the most high-stakes days of the year, and it's easy for overwhelmed consumers to crack under the...

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2013 eCommerce Trends to Watch

Monday, February 11, 2013 by Rachel Modiano Johnson

Despite economic woes and a lingering wariness of online shopping, 2012 was a successful year for eCommerce retailers.   More and more consumers are choosing to shop online.  In fact, a recent Forrester Research report projects that e-retail sales...

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Increasing Shopper Engagement from Homepage to Shopping Cart

Friday, December 28, 2012 by Rachel Modiano Johnson

With so many competitors just a click away, online retailers face a variety of challenges when it comes to engaging and keeping shoppers.  Backed by robust personalization solutions, like a product recommendation engine, eCommerce retailers can win...

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Email Marketing: Getting your Foot in the Inbox

Wednesday, August 15, 2012 by Andy Simmons

Today, consumers who are pressed for time and overwhelmed with marketing messages only connect with content that’s relevant, timely and important to them. Nowhere is this more evident than with Email Marketing. The fact of the matter is that people...

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Q1 2012 Enhancements to Personalized Product Recommendations Platform

Friday, April 20, 2012 by Rachel Modiano Johnson

Launch of Segment Builder, a new interactive reporting system and performance enhancements helped clients generate over $425 million in additional revenue in the first quarter of 2012

(Indianapolis, Ind. – April 20, 2012) – iGoDigital, the market and...

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iGoDigital to Present Personalization and Segmentation Strategies at the 2012 Bronto Summit

Friday, April 6, 2012 by Rachel Modiano Johnson

John Deines, director of strategic accounts at iGoDigital, and Darren Baldwin, e-commerce manager at Dungarees.net, to discuss personalized triggered emails

(Indianapolis, Ind. – April 6, 2011) – iGoDigital, the market and technology leader in personal...

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iGoDigital Launches Segment Builder

Tuesday, March 27, 2012 by Meghann York Meenan

New Product Recommendations Platform tool enables marketers to leverage customer data to make real-time decisions, while personalizing the experience for the customer

iGoDigital, the market and technology leader in personalized product recommendations...

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iGoDigital Named a TechPoint Mira Awards Program Finalist

Tuesday, March 13, 2012 by Rachel Modiano Johnson

Personalization and product recommendation solutions provider to compete for Indiana’s top technology honors in the Information Technology Company category

iGoDigital, the market and technology leader in personalized product recommendations and guided...

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2011 Holiday Shopping Increases by 30 Percent Over 2010, Reports iGoDigital

Tuesday, January 31, 2012 by Rachel Modiano Johnson
Top 500 Retailers report an uptick in traffic levels, sales and consumer spending over previous years

(Indianapolis, Ind. – January 24, 2012) – The U.S. online retail industry experienced strong growth over the 2011 shopping season compared to the...
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iGoDigital and Super Bowl Host Committee Launch Super Bowl XLVI Event Finder

Tuesday, January 31, 2012 by Rachel Modiano Johnson
Free tool offers users an easy way to find events, restaurants and attractions around Indianapolis

(Indianapolis, Ind. – January 31, 2011) – iGoDigital, the market and technology leader in personalized product recommendations and guided selling tools,...
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Product Detail Page Personalization Next Practice

Wednesday, January 4, 2012 by John Deines

The Product Detail Page is arguably the most important page during the shopping experience. It’s the point where a shopper gathers information on a product, begins deliberating a purchase and ultimately moves from a shopper to a customer. However, if...

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Blending the multi-channel experience

Friday, December 16, 2011 by Conner Burt
We live in a world of multi-tasking.

Some (errantly) decide they can't focus on driving without reading texts or emails. Others try to have a conversation while checking their Facebook News Feed. At the end of the day, siloing our efforts towards one...Read More »

Black Friday and Cyber Monday Increases by 30 Percent Over 2010, Reports iGoDigital

Thursday, December 1, 2011 by Meghann York Meenan

The U.S. online retail industry experienced strong growth on Black Friday and Cyber Monday 2011 compared to the same period last year, according to data analytics from iGoDigital, the market and technology leader in personalized product...

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Personalization the Key to Combatting Information Overload

Monday, November 21, 2011 by Meghann York Meenan
Consumers pay attention to only four out of the 3,000 messages they receive every day!

A study released today by Xerox says that personalization is the key to conquering the clutter and making yours one of those four.

Xerox surveyed more than 1,000...

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iGoDigital Announces Q3 Enhancements to Personalized Product Recommendations Platform

Monday, November 14, 2011 by Rachel Modiano Johnson
 Enhanced localization tools, advanced admin controls and improved scaling and performance in the third quarter of 2011 help iGoDigital prepares its customer base for the holiday rush

(Indianapolis, Ind. – November 14, 2011) – iGoDigital, the market...

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iGoDigital Recommendations Accounted for $8 of every $100 Spent Online in October

Monday, November 7, 2011 by Brian Rowe
The holiday season is upon us as most retailers are preparing for Black Friday and Cyber Monday, so I took some time to review our October performance numbers.  In many cases these numbers are heavily influenced by Halloween and back to school...Read More »

What...Your Ecommerce Platform or Analytics Provider Wants to Power Your Product Recommendations?

Monday, October 17, 2011 by Conner Burt
When an online retailer is in the market for personalization, the first place that's often considered is their analytics provider. But, why do a large percentage of retail leaders use the marquee names for analytics (CoreMetrics, Omniture,...Read More »