You will hear two different sentiments starting around this time of year...

1. "...are they serious? It's only September!?!"...or...
2. "It's almost the end of September and how are we going to get everything done?"

When you hear it you know - it's holiday...

In the quest to find the right product, consumers today have a dizzying array of options. From the hundreds of websites offering similar products to the flood of marketing messages and search options that they are inundated with, the buying process...

The success of any triggered message is dependent on two things:

1. Engagement Metrics (opens, clicks & conversions)
2. Volume

If you send the best campaign in the world but only send to 10 shoppers, the opportunity is obviously limited.  We all know the...

New Product Recommendations Platform tool enables marketers to leverage customer data to make real-time decisions, while personalizing the experience for the customer

iGoDigital, the market and technology leader in personalized product recommendations...

It’s a fact: Increasing the lifetime value of each consumer increases profits. Lee Scott, CEO of Walmart, says, “It’s cheaper and more effective to make current customers more loyal than to spend money attracting new customers.”

Do you have the...

Social media no doubt continues to affect retailers and their day-to-day decisions. It is an important part of cross-channel marketing and brand awareness. And rightfully so! Facebook has more than 750 million users, 50% of which are active daily...