Average smartphone users spend more than two hours a day on their mobile devices, and they aren’t just making calls. In fact, they spend most of their time browsing the web—it's the phone's most-used function, beating out social networking, texting...Read More »
Online shopping is meant to be an easy way to find the right product for the right occasion. Not only does eCommerce give shoppers the ability to browse a variety of products and compare prices, the added convenience of doing it from home makes it...Read More »
Despite economic woes and a lingering wariness of online shopping, 2012 was a successful year for eCommerce retailers. More and more consumers are choosing to shop online. In fact, a recent Forrester Research report projects that e-retail sales...Read More »
You may have noticed by now, that "Moving the Needle" closely resembles the path that a relationship takes. No, it's not a coincidence - we are selling to real human beings after all. After courting your customers ("You Had Me at Hello") and...Read More »
You will hear two different sentiments starting around this time of year...
- "...are they serious? It's only September!?!"...or...
- "It's almost the end of September and how are we going to get everything done?"
When you hear it you know - it's holiday...Read More »
Have you ever noticed all of the buzz words flying around today in the eCommerce Industry?
- Big Data
- Behavioral Targeting
- Retargeting Strategy
A Double-Edged Sword
I'm certainly not saying that buzz words should be...Read More »
Marketers and eCommerce teams alike know that the strategies used to catch a customer at first glance are far different than those needed to create loyalty.
It's no secret, Christmas comes early for retailers. The work done in June, July and August is often the foundation for a successful holiday season.
iGoDigital and Slingshot SEO teamed up recently to provide an information packed webinar with holiday...Read More »
The Shop.org Online Merchandising Workshop is arguably the most advanced content you will find at any eCommerce industry event during the year. It’s a packed house of visionaries with similar challenges all trying to push the envelope of ecommerce....Read More »
The Product Detail Page is arguably the most important page during the shopping experience. It’s the point where a shopper gathers information on a product, begins deliberating a purchase and ultimately moves from a shopper to a customer. However, if...Read More »
It’s a fact:
Increasing the lifetime value of each consumer increases profits.
Lee Scott, CEO of Walmart, says, “It’s cheaper and more effective
to make current customers more loyal than to spend money attracting
Do you have the...
RetailWire did a research study with Dechert-Hampe about how retailers need to...Read More »
E-Commerce personalization is quickly evolving, due to overwhelming growth of social marketing and mobile...Read More »
Guest post from Brennan Knotts is the Director of Marketing for MobileDeveloper.net.
No, I don’t always root for underdogs. I actually prefer to root for unimaginable successes, like Phil Jackson winning 11 NBA championships as a head coach. I’ll...Read More »
According to ChaCha, almost 1 million people got engaged over the 2010 Holiday Season. As I surveyed my Facebook on Jan 1st, I was bombarded with the following status update: [Fill in name here] is engaged to [Fill in name here]. Like. Comment....Read More »