Average smartphone users spend more than two hours a day on their mobile devices, and they aren’t just making calls. In fact, they spend most of their time browsing the web—it's the phone's most-used function, beating out social networking, texting...
Read More »Online shopping is meant to be an easy way to find the right product for the right occasion. Not only does eCommerce give shoppers the ability to browse a variety of products and compare prices, the added convenience of doing it from home makes it...
Read More »Despite economic woes and a lingering wariness of online shopping, 2012 was a successful year for eCommerce retailers. More and more consumers are choosing to shop online. In fact, a recent Forrester Research report projects that e-retail sales...
Read More »You may have noticed by now, that "Moving the Needle" closely resembles the path that a relationship takes. No, it's not a coincidence - we are selling to real human beings after all. After courting your customers ("You Had Me at Hello") and...
Read More »You will hear two different sentiments starting around this time of year...
- "...are they serious? It's only September!?!"...or...
- "It's almost the end of September and how are we going to get everything done?"
When you hear it you know - it's holiday...
Read More »Have you ever noticed all of the buzz words flying around today in the eCommerce Industry?
Words like:
- Optimization
- Big Data
- Behavioral Targeting
- Personalization
- Retargeting Strategy
A Double-Edged Sword
I'm certainly not saying that buzz words should be...
Read More »Marketers and eCommerce teams alike know that the strategies used to catch a customer at first glance are far different than those needed to create loyalty.
One is about enticement - The other
is about trust.
Often these strategies result in...
Read More »It's no secret, Christmas comes early for retailers. The work done in June, July and August is often the foundation for a successful holiday season.
iGoDigital and Slingshot SEO teamed up recently to provide an information packed webinar with holiday...
Read More »The Shop.org Online Merchandising Workshop is arguably the most advanced content you will find at any eCommerce industry event during the year. It’s a packed house of visionaries with similar challenges all trying to push the envelope of ecommerce....
Read More »As part of our continued series on developing personalization best
practices, we have discussed how
Behavioral Targeting Gives Your Loyal, Repeat Customers a
Personalized Experience, and given some
Product Detail Page Personalization Next Practices....Read More »
On January 19th, we got together with Boston-area eRetailers for
the first in a series of nationwide roundtable discussions about
the issues facing retailers in 2012. Allowing the retailers to
drive the discussion, we learned some pretty interesting...Read More »
The Product Detail Page is arguably the most important page during the shopping experience. It’s the point where a shopper gathers information on a product, begins deliberating a purchase and ultimately moves from a shopper to a customer. However, if...
Read More »It’s a fact:
Increasing the lifetime value of each consumer increases profits.
Lee Scott, CEO of Walmart, says, “It’s cheaper and more effective
to make current customers more loyal than to spend money attracting
new customers.”
Do you have the...
The world of ecommerce is littered with "Best Practices" or playing
Leapfrog for a slightly better solution, if you will. I read an
article today in ChangeThis, Volume 88 that
contended innovation isn't about playing Leapfrog. In my mind maybe
it's...Read More »
I was following up on a few members of the media and
publications post Shop.org Annual Summit and found this awesome
piece on
RetailWire.com and I thought I'd share...
RetailWire did a research study with Dechert-Hampe about how retailers need to...Read More »
RetailWire did a research study with Dechert-Hampe about how retailers need to...Read More »
When asked in a recent Shop.org Blog, Ray Kurzweil was asked a simple
question, “What is the most effective way for retailers to attempt
to stay ahead of the technological curve?” He answered, “Gather
data about your customers and use that to reach...Read More »
I just passed my 6 month anniversary as Client Services Manager at
iGoDigital and I wanted to share some comments and observations
thus far.
E-Commerce personalization is quickly evolving, due to overwhelming growth of social marketing and mobile...Read More »
E-Commerce personalization is quickly evolving, due to overwhelming growth of social marketing and mobile...Read More »
In the last few weeks I have read an abundance of articles talking
about how video can add additional value to your eCommerce site.
Video is one of the fastest growing content types on the internet.
More than 172 million individual Americans watched...Read More »
Guest post from Brennan Knotts is the Director of Marketing for
MobileDeveloper.net. 
No, I don’t always root for underdogs. I actually prefer to root for unimaginable successes, like Phil Jackson winning 11 NBA championships as a head coach. I’ll...
Read More »
According to ChaCha, almost 1 million people got engaged over the
2010 Holiday Season. As I surveyed my Facebook on Jan 1st, I was
bombarded with the following status update: 
[Fill
in name here] is
engaged to [Fill in name here]. Like. Comment....