You hear a lot about how much consumers multitask these days, but the truth is, multitasking isn't a particularly modern human endeavor. People have been doing two things at once ever since the first caveman live-tweeted the invention of fire. More...

Maintaining a good relationship is often a matter of attention. Nobody wants to be inundated with messages from an overbearing friend, but feeling ignored is no better. The same goes for your relationship with your customers, because paying too much...

Average smartphone users spend more than two hours a day on their mobile devices, and they aren’t just making calls. In fact, they spend most of their time browsing the web—it's the phone's most-used function, beating out social networking, texting...

Consider this: The first iPad came out less than three years ago, and this year, more people will buy tablet PCs than laptops. This has significant impact for retailers. Research shows that tablet owners prefer using them for online shopping over...

On February 24, the 85th annual Academy Awards honored performances that moved audiences throughout 2012. Every year, like clockwork, consumer spending is motivated by the winners and losers at the Oscars, demonstrating the influence of a...

How good does it feel when you go to Friday night happy hour, and the bartender makes your favorite drink just the way you like it? Or in the morning, when you stop at your favorite coffee shop on the way to work, and that barista who's always had...

Online shopping is meant to be an easy way to find the right product for the right occasion.  Not only does eCommerce give shoppers the ability to browse a variety of products and compare prices, the added convenience of doing it from home makes it...

Going shopping in the first month or two of winter is kind of fun, right? The first snowfall, the Christmas decorations, the natural high of hauling around bags full of gifts. It's the new year, though, and let's face it: The novelty has worn off....

Each year, shoppers are increasingly drawn online. Last year, people spent more money on Cyber Monday than they did on Black Friday. As more and more e-commerce options appear and consumers become increasingly savvy about their online shopping, you...

It's almost time for what many people consider the most frightening holiday on the calendar—and it isn't Halloween. Valentine's Day is one of the most high-stakes days of the year, and it's easy for overwhelmed consumers to crack under the...

Despite economic woes and a lingering wariness of online shopping, 2012 was a successful year for eCommerce retailers.   More and more consumers are choosing to shop online.  In fact, a recent Forrester Research report projects that e-retail sales...

It's been just over a month since the New Year, so how are your resolutions holding up? If you're struggling, don't worry—you're in good company. According to a recent study, only 8 percent of people who make resolutions actually succeed. In fact,...

Understanding customers’ needs is a challenging mission for any business owner.  Add to that the factors affecting consumer decision-making in online shopping environments and the task becomes even more difficult.  Being able to adequately predict,...

With so many competitors just a click away, online retailers face a variety of challenges when it comes to engaging and keeping shoppers.  Backed by robust personalization solutions, like a product recommendation engine, eCommerce retailers can win...

The holidays are meant to be merry, but when it comes to online shopping, consumers can get lost in the sea of products offered and the many offers and deals available.  How can you ease the stress for online customers during this holiday season?  

Her...

The excitement and shopping frenzy of Black Friday and Cyber Monday are behind us now, and the holiday shopping season is in full swing.  After much speculation and a slew of predictions on how the retail industry would fare this year, the news is...

You may have noticed by now, that "Moving the Needle" closely resembles the path that a relationship takes. No, it's not a coincidence - we are selling to real human beings after all. After courting your customers ("You Had Me at Hello")  and...

You will hear two different sentiments starting around this time of year...

1. "...are they serious? It's only September!?!"...or...
2. "It's almost the end of September and how are we going to get everything done?"

When you hear it you know - it's holiday...

Have you ever noticed all of the buzz words flying around today in the eCommerce Industry?

Words like:

• Optimization
• Big Data
• Behavioral Targeting
• Personalization
• Retargeting Strategy

A Double-Edged Sword

I'm certainly not saying that buzz words should be...

There is no denying the increasing difficulty online retailers face in attracting, converting and retaining customers. With a plethora of choices available to consumers, only those retailers with a unique and personal user experience will see their...