Becoming an Authority Figure

Friday, March 15, 2013 by Rachel Modiano Johnson

Being an expert in something makes you feel pretty special. Who cares if you won at pub trivia on a question about Harry Potter's birthday? You won, and therefore, you are awesome. Bask in the glory of your genius.

Positioning your website as the...

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Connecting with Every Consumer's Personal Assistant

Monday, March 11, 2013 by Rachel Modiano Johnson

Average smartphone users spend more than two hours a day on their mobile devices, and they aren’t just making calls. In fact, they spend most of their time browsing the web—it's the phone's most-used function, beating out social networking, texting...

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Oscar-Worthy Website Performance

Friday, March 1, 2013 by Rachel Modiano Johnson

On February 24, the 85th annual Academy Awards honored performances that moved audiences throughout 2012. Every year, like clockwork, consumer spending is motivated by the winners and losers at the Oscars, demonstrating the influence of a...

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Be a "Virtual Salesperson" and Help Shoppers Find the Right Products

Thursday, February 21, 2013 by Rachel Modiano Johnson

Online shopping is meant to be an easy way to find the right product for the right occasion.  Not only does eCommerce give shoppers the ability to browse a variety of products and compare prices, the added convenience of doing it from home makes it...

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Making a Love Connection with Valentine's Day Shoppers

Wednesday, February 13, 2013 by Rachel Modiano Johnson

It's almost time for what many people consider the most frightening holiday on the calendar—and it isn't Halloween. Valentine's Day is one of the most high-stakes days of the year, and it's easy for overwhelmed consumers to crack under the...

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Guiding Customers to Exactly What They Want

Friday, February 1, 2013 by Meghann York Meenan

Understanding customers’ needs is a challenging mission for any business owner.  Add to that the factors affecting consumer decision-making in online shopping environments and the task becomes even more difficult.  Being able to adequately predict,...

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Increasing Shopper Engagement from Homepage to Shopping Cart

Friday, December 28, 2012 by Rachel Modiano Johnson

With so many competitors just a click away, online retailers face a variety of challenges when it comes to engaging and keeping shoppers.  Backed by robust personalization solutions, like a product recommendation engine, eCommerce retailers can win...

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Growing Up To Be ExactTarget Orange

Thursday, October 11, 2012 by Eric Tobias

iGoDigital has grown from a tiny Indianapolis start-up to a global leader in cross-channel personalization over the last several years.  Our technology solutions deliver accurate, predictive and actionable real-time product recommendations and online...

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OnlineShoes.com gets a Foot in the Door with its Customers

Friday, August 24, 2012 by Andy Simmons

There is no denying the increasing difficulty online retailers face in attracting, converting and retaining customers. With a plethora of choices available to consumers, only those retailers with a unique and personal user experience will see their...

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#BSUM12 - The Year of Big Data & Dinosaurs

Friday, April 20, 2012 by John Deines

Year two at a conference always seems to be easier and more enjoyable, and that definitely held true for the 2012 Bronto Summit. The good folks at Bronto understand and the live the motto, “work hard, play hard.” From 8:00am – 5:00pm, we learned from...

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Introducing Scribblr

Thursday, March 15, 2012 by Meghann York Meenan

As the first Innovation Day comes to a close, we're excited to introduce the newest product from the talented minds of iGoDigital:

Welcome Scribblr to the Market!

Scribblr is a Software as a Service (SaaS) program that allows you to create and manage...

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iGoDigital Named a TechPoint Mira Awards Program Finalist

Tuesday, March 13, 2012 by Rachel Modiano Johnson

Personalization and product recommendation solutions provider to compete for Indiana’s top technology honors in the Information Technology Company category

iGoDigital, the market and technology leader in personalized product recommendations and guided...

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The perfect storm came together, I am finally working at iGoDigital

Tuesday, September 20, 2011 by Matt Rust
I first learned of iGoDigital in late 2008. I was referred here by a former employer, and was introduced to the President Eric Tobias via email. The thing is I already knew Eric since he was a high school classmate, but I had no idea what he was up...Read More »

iGoDigital to Attend ExactTarget Connections 2011

Monday, September 12, 2011 by Rachel Modiano Johnson
Company sponsors and participates in the largest gathering of interactive marketing professionals in the world

(Indianapolis, Ind. – September 12, 2011) – iGoDigital, the market and technology leader in personalized product recommendations and guided...
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Why iGo with iGoDigital

Thursday, August 25, 2011 by Kristy (Guthrie) Karpinski
Ahhhh...the smell of technology (and coffee) in the morning.

I decided to join the iGoDigital team, specifically in the Guided Selling department, because I enjoy being a part of something new, exciting and fast-growing.  Perhaps it's my Orr... Read More »

iGoDigital Announces Q2 Updates to Personalized Product Recommendations Platform

Thursday, August 25, 2011 by Rachel Modiano Johnson
 Availability of API, client - side implementation and new recommendation algorithms helped deliver over 1.5 billion recommendation scenarios in the second quarter of 2011

(Indianapolis, Ind. – August 25, 2011) –iGoDigital, the market and technology...
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Eric Tobias, President of iGoDigital Interview with Mike Sullivan from m.o.

Thursday, May 5, 2011 by Rachel Modiano Johnson
“I think to some degree entrepreneurs are sort of born, but without question good entrepreneurs require really good mentorship from outside sources.”


Eric Tobias, President of iGoDigitalEric Tobias
iGoDigital
President

http://iGoDigital.com
Interview by Mike Sullivan

Link to Skype Interview...
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Adjusting Traditional Cross-Sell/Up-Sell Strategies

Wednesday, March 9, 2011 by Rachel Modiano Johnson
Posted By Dan Hanrahan, VP of Partnerships for iGoDigital 

Traditional up sell and cross sell strategies need to be adjusted for catalog retailers.  Due to reduced costs, retailers are encouraging catalog customers to use the site as an order...Read More »

Personalized Email Perk Up Conversation Rates

Friday, January 28, 2011 by Rachel Modiano Johnson
 Internet Retailer just released a great article on how retailer Ice.com increased their open rate 26% and average sales conversion rate of 2.3% by creating lifestyle messaging campaigns, which based email offers on registered customer's...Read More »

Getting ready to launch E-commerce Personalization

Monday, December 6, 2010 by Brian Rowe
Part of iGoDigital's Client Success is making sure customers can implement our software in a streamlined fashion that is easy and painless for the customer. We have been constantly working to make this process easier and faster. Since its the Holiday...Read More »