Be a "Virtual Salesperson" and Help Shoppers Find the Right Products

Thursday, February 21, 2013 by Rachel Modiano Johnson

Online shopping is meant to be an easy way to find the right product for the right occasion.  Not only does eCommerce give shoppers the ability to browse a variety of products and compare prices, the added convenience of doing it from home makes it...

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Guiding Customers to Exactly What They Want

Friday, February 1, 2013 by Meghann York Meenan

Understanding customers’ needs is a challenging mission for any business owner.  Add to that the factors affecting consumer decision-making in online shopping environments and the task becomes even more difficult.  Being able to adequately predict,...

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Increasing Shopper Engagement from Homepage to Shopping Cart

Friday, December 28, 2012 by Rachel Modiano Johnson

With so many competitors just a click away, online retailers face a variety of challenges when it comes to engaging and keeping shoppers.  Backed by robust personalization solutions, like a product recommendation engine, eCommerce retailers can win...

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Growing Up To Be ExactTarget Orange

Thursday, October 11, 2012 by Eric Tobias

iGoDigital has grown from a tiny Indianapolis start-up to a global leader in cross-channel personalization over the last several years.  Our technology solutions deliver accurate, predictive and actionable real-time product recommendations and online...

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OnlineShoes.com gets a Foot in the Door with its Customers

Friday, August 24, 2012 by Andy Simmons

There is no denying the increasing difficulty online retailers face in attracting, converting and retaining customers. With a plethora of choices available to consumers, only those retailers with a unique and personal user experience will see their...

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iGoDigital Named a TechPoint Mira Awards Program Finalist

Tuesday, March 13, 2012 by Rachel Modiano Johnson

Personalization and product recommendation solutions provider to compete for Indiana’s top technology honors in the Information Technology Company category

iGoDigital, the market and technology leader in personalized product recommendations and guided...

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iGoDigital to Attend ExactTarget Connections 2011

Monday, September 12, 2011 by Rachel Modiano Johnson
Company sponsors and participates in the largest gathering of interactive marketing professionals in the world

(Indianapolis, Ind. – September 12, 2011) – iGoDigital, the market and technology leader in personalized product recommendations and guided...
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Why iGo with iGoDigital

Thursday, August 25, 2011 by Kristy (Guthrie) Karpinski
Ahhhh...the smell of technology (and coffee) in the morning.

I decided to join the iGoDigital team, specifically in the Guided Selling department, because I enjoy being a part of something new, exciting and fast-growing.  Perhaps it's my Orr... Read More »

iGoDigital Announces Q2 Updates to Personalized Product Recommendations Platform

Thursday, August 25, 2011 by Rachel Modiano Johnson
 Availability of API, client - side implementation and new recommendation algorithms helped deliver over 1.5 billion recommendation scenarios in the second quarter of 2011

(Indianapolis, Ind. – August 25, 2011) –iGoDigital, the market and technology...
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Why I Went Digital

Thursday, July 21, 2011 by Ryan Pylipow
As I walked across the stage during my May 14th graduation from Butler, I think I was more excited about starting a full-time gig than I was that college was over. I had already had numerous interviews and a few opportunities that just weren’t the...
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Eric Tobias, President of iGoDigital Interview with Mike Sullivan from m.o.

Thursday, May 5, 2011 by Rachel Modiano Johnson
“I think to some degree entrepreneurs are sort of born, but without question good entrepreneurs require really good mentorship from outside sources.”


Eric Tobias, President of iGoDigitalEric Tobias
iGoDigital
President

http://iGoDigital.com
Interview by Mike Sullivan

Link to Skype Interview...
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Adjusting Traditional Cross-Sell/Up-Sell Strategies

Wednesday, March 9, 2011 by Rachel Modiano Johnson
Posted By Dan Hanrahan, VP of Partnerships for iGoDigital 

Traditional up sell and cross sell strategies need to be adjusted for catalog retailers.  Due to reduced costs, retailers are encouraging catalog customers to use the site as an order...Read More »

Why iGo with iGoDigital

Thursday, October 28, 2010 by John Deines
As a business development coordinator at DISH Network in Denver Colorado, I participated in developing an immerging revolutionary television solution for the hospitality industry.  This sparked my interest in other immerging technology companies,...Read More »

iWentDigital.... The beginning of my new journey at iGoDigital

Wednesday, October 27, 2010 by Rachel Modiano Johnson
I could equate my search for a new career opportunity to a successful online product recommendations platform. As I networked with people and searched the web, I encountered all kinds of “result sets.” Sales opportunities, PR opportunities,...Read More »

Don't Let Your Customers Become Just Data

Wednesday, June 30, 2010 by Christin Kim
Online shopping has brought about a heap of new technologies that allow Internet retailers to know a great deal about their customers without ever personally interacting with them. This is because online shopping behavior can expose loads of data...Read More »

Google vs Facebook

Tuesday, April 27, 2010 by Kristi Smith


Facebook has earned plaudits for its new semantic “Like” system, but Google (GOOG) is quietly rolling out a competing service that could seriously curtail Mark Zuckerberg’s big plans. Once fully grown, the two incipient systems will be competing for...

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BestBuy.com Ink Finder

Thursday, January 28, 2010 by Kristi Smith

Accessories represent a large portion of BestBuy.com's online business yet the amount of manual effort required to match the right Ink and Toner products with the corresponding Printer was simply overwhelming and not productive.   To help...

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Growth of the Mobile Retail Channel

Wednesday, January 13, 2010 by Eric Tobias
In December, Morgan Stanley published a research article entitled "The Mobile Internet Report" in which they make some very interesting claims about the future of the Internet as it relates to mobile devices.   This one stands out:

"It's notable that... Read More »