Average smartphone users spend more than two hours a day on their mobile devices, and they aren’t just making calls. In fact, they spend most of their time browsing the web—it's the phone's most-used function, beating out social networking, texting...

On February 24, the 85th annual Academy Awards honored performances that moved audiences throughout 2012. Every year, like clockwork, consumer spending is motivated by the winners and losers at the Oscars, demonstrating the influence of a...

How good does it feel when you go to Friday night happy hour, and the bartender makes your favorite drink just the way you like it? Or in the morning, when you stop at your favorite coffee shop on the way to work, and that barista who's always had...

Launch of Segment Builder, a new interactive reporting system and performance enhancements helped clients generate over $425 million in additional revenue in the first quarter of 2012

(Indianapolis, Ind. – April 20, 2012) – iGoDigital, the market and...

John Deines, director of strategic accounts at iGoDigital, and Darren Baldwin, e-commerce manager at Dungarees.net, to discuss personalized triggered emails

(Indianapolis, Ind. – April 6, 2011) – iGoDigital, the market and technology leader in personal...

New Product Recommendations Platform tool enables marketers to leverage customer data to make real-time decisions, while personalizing the experience for the customer

iGoDigital, the market and technology leader in personalized product recommendations...

It’s a fact: Increasing the lifetime value of each consumer increases profits. Lee Scott, CEO of Walmart, says, “It’s cheaper and more effective to make current customers more loyal than to spend money attracting new customers.”

Do you have the...