Being an expert in something makes you feel pretty special. Who
cares if you won at pub trivia on a question about Harry Potter's
birthday? You won, and therefore, you are awesome. Bask in the
glory of your genius.
A targeted group of eRetail executives gathered in the middle of
New York Times Square to discuss some of the most pressing topics
of 2012. Without a predetermined agenda, the retailers were able to
engage in a lively conversation that even spurred...
eRetailers have shouted from the rooftops that segmentation
drives results. It's not a new concept, but with the advent of big
data, online behavioral tracking, and multi-channel
traffic...segmentation again is at the forefront of most...
Launch of Segment Builder, a new
interactive reporting system and performance enhancements helped
clients generate over $425 million in additional revenue in the
first quarter of 2012
(Indianapolis, Ind. – April 20, 2012) – iGoDigital, the market
and...
New Product Recommendations Platform tool enables marketers to
leverage customer data to make real-time decisions, while
personalizing the experience for the customer
iGoDigital, the market and technology leader in personalized
product recommendations...
The Product Detail Page is arguably the most
important page during the shopping experience. It’s the point where
a shopper gathers information on a product, begins deliberating a
purchase and ultimately moves from a shopper to a customer.
However, if...
Conner Burt (@conburt) and John Deines (@jmdeines)
discuss why personalization is vital for online retailers. In this
first edition of the iGoDigital White Board Discussions, we
identify the problem and propose a solution.
It’s a fact:
Increasing the lifetime value of each consumer increases profits.
Lee Scott, CEO of Walmart, says, “It’s cheaper and more effective
to make current customers more loyal than to spend money attracting
new customers.”
Availability of API,
client - side implementation and new recommendation algorithms
helped deliver over 1.5 billion recommendation scenarios in the
second quarter of 2011
(Indianapolis, Ind. – August 25, 2011) –iGoDigital, the market and technology...
Retail Online Integration | July 22, 2011 By Eric Tobias
With Forrester Research estimating that U.S. online retail
sales will grow at a 10 percent annual growth rate from 2010 to
2015, reaching $279 billion, retailers have become laser-focused...
With less than a week to go before the 2011 Bronto Summit, the
iGoDigital team has been busy preparing for three days of
education, fun and networking. With an integrated E-Commerce
Personalization solution, iGoDigital and Bronto partner to...Read More »
While I didn’t get to do the amount of holiday spending I would
have liked to this year, I was definitely tempted by some pretty
awesome personalized targeted email campaigns over the weekend.
While I received upwards of 50 emails from retailers...Read More »
While we may not all agree on the types of clothes we like to wear,
the best television set for the family room, or what book to get
Aunt Stacy for Christmas this year, we can all agree that we are
faced with an astonishing and growing number of...Read More »
As a business development coordinator at DISH Network in Denver
Colorado, I participated in developing an immerging revolutionary
television solution for the hospitality industry. This
sparked my interest in other immerging technology companies,...Read More »
National Retail Federation just released the
Top Ten Holiday Trends for 2010 - A guide for
retailers on trends for the upcoming holiday season and what to
expect.
Here are the highlights:
1.Americans (still) aren’t ready to
declare the end of the...
Personalization is
what we at iGoDigital continually work towards and want to
ultimately provide for our clients' customers. Although we cater
our solutions specifically to Internet retailers, I am interested
in anything that invloves...Read More »
When you travel through the US the first thing you may notice are
the different fashions and trends that each region embodies. The
most obvious may be the various sports teams you see on the apparel
of the people who live in that specific area. For...Read More »