New Product Recommendations Platform tool enables marketers to leverage customer data to make real-time decisions, while personalizing the experience for the customer

iGoDigital, the market and technology leader in personalized product recommendations and guided selling tools, today announced the immediate availability of Segment Builder, a new marketing segmentation tool within the company’s Product Recommendations Platform. In addition to traditional data sources like email or social feeds, Segment Builder combines real-time product level data with click and purchase behavioral and demographic data into a single source. This information can be used to create and execute highly-targeted, real-time marketing campaigns – increasing a campaign’s relevancy and customer engagement without the involvement of IT resources.

Segment Builder is powered by iGoDigital’s Customer Intelligence Engine, which collects information about a customer's activities, in real-time, creating an immediate profile of habits and preferences. Segment Builder enables retailers to create customer segments based on a particular product, a customer’s buying habits and/or timely events. From there, marketers can send relevant, personalized marketing messages, which can also include product recommendations from iGoDigital. All email is sent via the retailer’s existing email service provider, allowing for a seamless customer experience.

“As retailers seek to store, analyze and derive insights from their customer data, they’re looking for tools to help them make sense of it all,” said Sue Aldrich, senior consultant and analyst, Patricia Seybold Group. “Segment Builder enables marketers to connect these Big Data points to create personalized, highly targeted marketing campaigns that can drastically change a company’s merchandising strategy – in real-time.”

“While retailers are collecting vast amounts of customer data, most are unable to effectively leverage it to truly personalize communication with the customer and improve their bottom line,” said Eric Tobias, president, iGoDigital. “Segment Builder enables marketers to quickly sift through the data, identify the most targeted customers for a specific campaign and send timely, personalized marketing messages. With Segment Builder, marketers can increase: the relevancy of a campaign, customer engagement, average order values and total revenues – without a dedicated IT infrastructure or analytics staff.”

Sample Custer Segments Include:
•    Apparel: Show all visitors who viewed product category of swimwear in the last two weeks from Indiana.
•    Books: Show visitors that came from Facebook and viewed a book tagged with “President Obama.”
•    SportingGoods: Show repeat visitors that clicked three unique products in the category “Performance Backpacks” over the last week and didn’t purchase.

Used by many of the largest online retailers, iGoDigital's personalized product recommendation solutions exposes customers to relevant and desirable products at multiple interaction points during the shopping process. The platform analyzes individual shopper behavior, the wisdom of the crowds, and individual product attributes to show the most relevant products, in real-time, to each shopper. Because each tool is powered by iGoDigital's Customer Intelligence Engine, retailers can leverage their investment across multiple personalization solutions.

To learn more about Segment Builder and iGoDigital, visit www.igodigital.com.

About iGoDigital
iGoDigital is the leading provider of guided selling and product recommendations solutions that guide smarter retail. Powered by the Customer Intelligence Engine, iGoDigital delivers accurate, predictive and actionable real-time product recommendations tools that guide a retailer’s shoppers through a personalized cross-channel shopping experience. Named to the Inc. 500 list of America’s fastest-growing companies in 2008 and 2011, iGoDigital currently serves 8 of the 10 top online retailers and many of the world’s most successful retail brands, including Amazon, Office Depot, Staples, Wal-Mart, P&G, OnlineShoes and Scholastic. iGoDigital is headquartered in Indianapolis, IN. To learn more about iGoDigital, visit www.igodigital.com.