The first post of the blog series "Moving the Needle"  explored what it took to catch the attention of those much sought after customers. While those strategies cannot be skipped over, eventually it's time to move past the "infatuation stage" and...

The Product Detail Page is arguably the most important page during the shopping experience. It’s the point where a shopper gathers information on a product, begins deliberating a purchase and ultimately moves from a shopper to a customer. However, if...