Leverage the data you gathered this holiday season to build long-terms relationships with your shoppers

Any lasting customer relationship begins with an initial interaction, and for many shoppers, the holidays were like a first date on your site.

Now,...

The first post of the blog series "Moving the Needle"  explored what it took to catch the attention of those much sought after customers. While those strategies cannot be skipped over, eventually it's time to move past the "infatuation stage" and...

You will hear two different sentiments starting around this time of year...

1. "...are they serious? It's only September!?!"...or...
2. "It's almost the end of September and how are we going to get everything done?"

When you hear it you know - it's holiday...

As promised, the conclusion to the Email Marketing blog series.

From segment targeting, to personalized marketing and triggered emails, marketers today have an array of tools to use to effectively communicate and engage their customers. The goal...

Today, consumers who are pressed for time and overwhelmed with marketing messages only connect with content that’s relevant, timely and important to them. Nowhere is this more evident than with Email Marketing. The fact of the matter is that people...

By 9am this morning I've checked my emails, browsed several websites for news and merchandise, and even accessed the web on my mobile device. When you consider that I've only been awake for 2 hours, the reality of how easy it is to interact with...

When talking with marketers about email segmentation, the first question is generally around the conversion funnel. Bottom line, how will this affect my revenue per send?

The answer, as is often the case - is that it depends. It depends on how much we...

eRetailers have shouted from the rooftops that segmentation drives results. It's not a new concept, but with the advent of big data, online behavioral tracking, and multi-channel traffic...segmentation again is at the forefront of most...

Launch of Segment Builder, a new interactive reporting system and performance enhancements helped clients generate over $425 million in additional revenue in the first quarter of 2012

(Indianapolis, Ind. – April 20, 2012) – iGoDigital, the market and...

Year two at a conference always seems to be easier and more enjoyable, and that definitely held true for the 2012 Bronto Summit. The good folks at Bronto understand and the live the motto, “work hard, play hard.” From 8:00am – 5:00pm, we learned from...

John Deines, director of strategic accounts at iGoDigital, and Darren Baldwin, e-commerce manager at Dungarees.net, to discuss personalized triggered emails

(Indianapolis, Ind. – April 6, 2011) – iGoDigital, the market and technology leader in personal...

New Product Recommendations Platform tool enables marketers to leverage customer data to make real-time decisions, while personalizing the experience for the customer

iGoDigital, the market and technology leader in personalized product recommendations...

We haven't heard much about Yahoo's push into behavioral targeting since the company signed a deal last year with Microsoft to power search. Perhaps the technology has been out of sight, or invisible, to the typical person conducting searches on the...