It’s a fact: Increasing the lifetime value of each consumer increases profits. Lee Scott, CEO of Walmart, says, “It’s cheaper and more effective to make current customers more loyal than to spend money attracting new customers.”
Do you have the ecommerce tools to keep those loyal online customers happy and engaged?
In this blog, I will showcase online behavioral targeting sound practices, best practices and next practices for personalizing a home page for that valuable repeat shopper.
This online personalization technique gives consumers an opportunity to quickly find their items of interest, creating a better experience and improving the likelihood of conversions. By adding this simple functionality, retailers see a 5 to 7% click rate, and an engaged shopper is more likely to purchase than a more generic one.
The Best Practice – Recommendations Just For You
With a combination of "Recently Viewed" and "Recommendations Just For You," we can now introduce products based on online buying habits, utilizing behavioral targeting best practices. This advanced functionality will engage consumers at a more intimate level, enticing click rates between 6-9%. Again, this is a more engaged customer, which increases conversion rates and overall customer experience.
The Next Practice –Personalized Online Shopping
Each of these practices has proven to increase web sales. At iGoDigital we understand that all of these solutions may not fit your online vision, but a personalized user experience is preferred by more than 62% of all shoppers. It is important to understand how consumers interact with your website, because they are giving clues to their true intent. Don’t be afraid to use this data, your consumers prefer it!