You will hear two different sentiments starting around this time of year...
When you hear it you know - it's holiday...
Read More »Have you ever noticed all of the buzz words flying around today in the eCommerce Industry?
Words like:
I'm certainly not saying that buzz words should be...
Read More »If you are still only "selling" to your customers or clients, you are dead.
A bold statement to say the least, but according to social media guru and marketing consultant Jay Baer, strictly selling is an outdated tactic. For today's hyper-engaged...
Read More »A targeted group of eRetail executives gathered in the middle of New York Times Square to discuss some of the most pressing topics of 2012. Without a predetermined agenda, the retailers were able to engage in a lively conversation that even spurred...
Read More »The U.S. online retail industry experienced strong growth on Black Friday and Cyber Monday 2011 compared to the same period last year, according to data analytics from iGoDigital, the market and technology leader in personalized product...
Read More »It’s a fact:
Increasing the lifetime value of each consumer increases profits.
Lee Scott, CEO of Walmart, says, “It’s cheaper and more effective
to make current customers more loyal than to spend money attracting
new customers.”
Do you have the...
Friday
July 15th 2011 marked the end of my childhood. For those
of you who aren’t familiar with the monumental event that happened
this day, the final Harry Potter movie was released. Now, Harry and
I go all the way back to Mrs. Fabbro’s fourth grade...Read More »After our resident marketing guru returned from Lenser Multichannel Marketing Summit, she quoted a few participants who mentioned something along the lines of “We realize the Internet isn’t going away." And if you look at the first quarter reports...
Read More »As I scroll through the pages of my...
Read More »What makes a consumer decide to browse and buy on one web site and click off another's home page? Psychological and behavioral cues play a big role. These are the same cues that drive basic human behaviors that helped us survive as our species...
Read More »It’s hard to believe another year has come to a close. In 2010, personalization continued to evolve into an important game changer in retailer's tool boxes. We’d like to take a moment to share with you a few of the most exciting items from 2010. The...
Read More »Most retailers believe they only have so much "prime real estate" on their websites to attract shoppers’ attention. There have been quite a few research studies published on the web about this topic and many have conflicting views. In iGoDigital's...
Read More »Please Note: this article was originally posted on ClickZ.
In the past when a shopper was looking for a TV, they went to their local retail store. To combat choice overload in product aisles, shoppers were met with tools designed to influence their...
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