Despite economic woes and a lingering wariness of online shopping, 2012 was a successful year for eCommerce retailers.   More and more consumers are choosing to shop online.  In fact, a recent Forrester Research report projects that e-retail sales...

Understanding customers’ needs is a challenging mission for any business owner.  Add to that the factors affecting consumer decision-making in online shopping environments and the task becomes even more difficult.  Being able to adequately predict,...

The excitement and shopping frenzy of Black Friday and Cyber Monday are behind us now, and the holiday shopping season is in full swing.  After much speculation and a slew of predictions on how the retail industry would fare this year, the news is...

You will hear two different sentiments starting around this time of year...

1. "...are they serious? It's only September!?!"...or...
2. "It's almost the end of September and how are we going to get everything done?"

When you hear it you know - it's holiday...

If you are still only "selling" to your customers or clients, you are dead.

A bold statement to say the least, but according to social media guru and marketing consultant Jay Baer, strictly selling is an outdated tactic. For today's hyper-engaged...

The Shop.org Online Merchandising Workshop is arguably the most advanced content you will find at any eCommerce industry event during the year. It’s a packed house of visionaries with similar challenges all trying to push the envelope of ecommerce....

John Deines, director of strategic accounts at iGoDigital, and Darren Baldwin, e-commerce manager at Dungarees.net, to discuss personalized triggered emails

(Indianapolis, Ind. – April 6, 2011) – iGoDigital, the market and technology leader in personal...

I recently read a great blog in Shop.org about one of the sessions at Retail Big Show called "A Look Back..and Forward...at Retail eCommerce Trends, 2011-2012," by Sucharita Mulpuru from Forrester. One attendee shared that this session offers a...

After our resident marketing guru returned from Lenser Multichannel Marketing Summit, she quoted a few participants who mentioned something along the lines of “We realize the Internet isn’t going away." And if you look at the first quarter reports...

Since beginning my top-secret work on researching mobile applications for iGoDigital, I’ve become fascinated by “the app.” Maybe I’m a bit late to the party, but what you can do on your phone these days is unbelievable. Sitting at my desk in the last...

In an effort to familiarize myself with emerging e-commerce trends, I set out to find a good current article. My search resulted in an article that describes the rapidly evolving world of online retail, which you can read in full here: The Shifting...

It’s hard to believe another year has come to a close. In 2010, personalization continued to evolve into an important game changer in retailer's tool boxes. We’d like to take a moment to share with you a few of the most exciting items from 2010. The...

Black Friday and Cyber Monday Signals Positive Shift in 2010 Holiday Shopping Trends

Top 500 Retailers report an uptick in traffic levels, sales and consumer spending over previous years

 INDIANAPOLIS, IN (December 1, 2010) – iGoDigital, the market and...