iGoDigital has grown from a tiny Indianapolis start-up to a global leader in cross-channel personalization over the last several years.  Our technology solutions deliver accurate, predictive and actionable real-time product recommendations and online guided selling experiences that drive commerce for many of the world's leading brands.  

I'm proud of the technology we've built and how it has delivered powerful results for our customers, including 8 of the top 10 online retailers like Walmart and Staples and global powerhouses like P&G and Marks & Spencer. I'm also proud of the recognition we have received for our success, most notably our two-time inclusion in Inc Magazine's "Inc 500" for the fastest growing companies in the US.  Our company is helping to shape the future of marketing, and we're only getting started! 

As we've grown and scaled our business, we've been fortunate to attract some of the brightest minds in Indiana to join our team.  Culture has become of one of the pillars of our success, and the pieces of our culture that make iGoDigital truly unique won’t change as we move into our next chapter.  Our practices, like building your own desk on your first day, will continue to be part of what makes iGoDigital a really special place to work.  Of all of our accomplishments, I'm most proud of the environment we have created that has allowed our employees to maximize their intellect, talents and ambitions towards the greater good.  

We have held a long-standing relationship with ExactTarget, as partners and fellow Hoosiers.  ExactTarget’s management team has been instrumental in supporting our growth and vision.  The company’s product strategy, growth, dedication to culture and community commitment are all things we've admired and emulated.  When the opportunity arose to join the ExactTarget team, we couldn't have imagined a better partnership for our employees and customers.  

I'm absolutely thrilled about this new adventure with ExactTarget.  Our employees will have the opportunity to work within an amazing organization that shares the same passion for culture, teamwork and success. Our customers will benefit from the expanded resources and global footprint ExactTarget leads. I’m personally excited to lead the team that will enhance ExactTarget’s web capabilities. And for our business, I’m excited that this partnership will accelerate our goal to truly personalize the web for customers across the globe.

This is a great story of two successful software companies, both headquartered in Indianapolis, coming together to enhance the lives of marketers everywhere.  It's a great day for Indianapolis and a great day to be Orange!

See Scott and I discuss the acquisition and the opportunity it creates to power the personalized web.