iGoDigital has grown from a tiny Indianapolis start-up to a global leader in cross-channel personalization over the last several years.  Our technology solutions deliver accurate, predictive and actionable real-time product recommendations and online...

We've closed the office, shut off our phones, and put our "out of office" alerts in high gear.  Why?  iGoDigital is spending the next 48 hours at The Speakeasy for Innovation Days.  This two-day sprint is designed to push ourselves outside of our...

The ColtsProShop...

I have travelled 92,481 air miles this year. Visiting our clients and prospects is one of thest parts of my job at iGoDigital. My travels this year have taken me from Singapore to Seattle but my favorite destination city remains New York. It's an...

Please Note: this article was originally posted on ClickZ.

In the past when a shopper was looking for a TV, they went to their local retail store. To combat choice overload in product aisles, shoppers were met with tools designed to influence their...

I saw a recent survey where software developers across the United States revealed they would rather do their taxes or visit a dentist than test their own software.   While that might seem cute, the most alarming aspect of the survey...

In reviewing a recent series of patent applications submitted by Apple, a powerful new concept for location based application service has surfaced.   This will have a powerful impact on the future of retail as we know it.

The idea is simple. Retailers...

We are often asked by clients and prospects about how they should effectively measure the impact of Solution Selling, Guided Selling, and eCounseling experiences on our customers sites.   Our goal is to make retail business intelligence as simple a...

Facebook made a series of announcements today around their desire to make the entire web social.   It's a grand vision, especially given their interest in personalization and the impact those desires will have on their users.

In their announcement,...

One of the challenges we face is simply describing our products and services to potential clients.   This week, I had the chance to meet with one of our Asian clients.   Despite the language barriers, we had a productive meeting and exchanged some...

According to new research from The Wharton School of the University of Pennsylvania, a consumers proximity to certain physical stores and word-of-mouth referrals from within a community heavily influence how people make their purchases.

The...

What leads an online consumer to decide to buy? An online banner ad? A customer review? A sign on the side of a bus? A friend’s recommendation? An ad on a Google search results page?

Google Inc. introduced new tools for ecommerce this week that...

Are you running multiple websites on a single platform?  

Our sales team continues to engage with more and more retailers who are operating several different websites running on a common backend platform.   When these prospects are considering person...

Facebook vs. Google…..really?  

While it seems hard to believe the social networking site the search giant nervous, recent data is beginning to illustrate the growing threat Facebook poses.  

The graph below shows a really interesting trend with a...