Leverage the data you gathered this holiday season to build long-terms relationships with your shoppers

Any lasting customer relationship begins with an initial interaction, and for many shoppers, the holidays were like a first date on your site.

Now,...

You will hear two different sentiments starting around this time of year...

1. "...are they serious? It's only September!?!"...or...
2. "It's almost the end of September and how are we going to get everything done?"

When you hear it you know - it's holiday...

Have you ever noticed all of the buzz words flying around today in the eCommerce Industry?

Words like:

• Optimization
• Big Data
• Behavioral Targeting
• Personalization
• Retargeting Strategy

A Double-Edged Sword

I'm certainly not saying that buzz words should be...

Marketers and eCommerce teams alike know that the strategies used to catch a customer at first glance are far different than those needed to create loyalty.

There is no denying the increasing difficulty online retailers face in attracting, converting and retaining customers. With a plethora of choices available to consumers, only those retailers with a unique and personal user experience will see their...

If you are still only "selling" to your customers or clients, you are dead.

A bold statement to say the least, but according to social media guru and marketing consultant Jay Baer, strictly selling is an outdated tactic. For today's hyper-engaged...

The Shop.org Online Merchandising Workshop is arguably the most advanced content you will find at any eCommerce industry event during the year. It’s a packed house of visionaries with similar challenges all trying to push the envelope of ecommerce....

As a country music lover (mainly due to my lovely wife), I naturally loved the name of our outbound customer / prospect outreach strategy for the month of July - "We're Coming to Your City". We picked a few cities to visit so that we could get in...

A targeted group of eRetail executives gathered in the middle of New York Times Square to discuss some of the most pressing topics of 2012. Without a predetermined agenda, the retailers were able to engage in a lively conversation that even spurred...

Launch of Segment Builder, a new interactive reporting system and performance enhancements helped clients generate over $425 million in additional revenue in the first quarter of 2012

(Indianapolis, Ind. – April 20, 2012) – iGoDigital, the market and...

Year two at a conference always seems to be easier and more enjoyable, and that definitely held true for the 2012 Bronto Summit. The good folks at Bronto understand and the live the motto, “work hard, play hard.” From 8:00am – 5:00pm, we learned from...

To steal a slide from @johngerzma, Keynote Speaker at the Bazaarvoice Summit...Technology, by the numbers, is quite fascinating: 

But what does this mean for eRetailers and more importantly, how do they adapt in a changing, growing, and chaotic world?...

On December 3rd, I stepped into a room with close to 40 other candidates for the ORR Fellowship hoping to land a job with one of the twenty or so high profile companies in the Indianapolis area. Of all of the nuggets of information that we were given...

There are many things that I love about iGoDigital. The quality most near and dear to my heart is the entrepreneurial spirit. As an industry as a whole, we all must continue to innovate to stay competitive in this ultra competitive environment. To...

Personalization and product recommendation solutions provider to compete for Indiana’s top technology honors in the Information Technology Company category

iGoDigital, the market and technology leader in personalized product recommendations and guided...

Etail West provided 3 days of presentations, pitches and best practices. If a round of golf was more interesting or if you didn't make it to Palm Springs this year, here are five things you missed.

1. It's been drilled into your head--the abandon cart...

As the second part of the Internet Retailer Web Design takeaways, we will cover how an engaging first experience and personalized post-purchase strategy can move the needle for online retailers.

These two strategies were covered by many different...

The 2012 IRWD conference covered many different topics ranging from site design to e-commerce personalization. Here are some of the highlights and key takeways from presentations made by some of the leading minds in the online retail industry. There...