New tool allows retailers to understand how Pinterest affects the bottom line

Monday, April 23, 2012 by Rachel Modiano Johnson

Being an avid Pinterest user myself I'm very excited about iGoDigital's newest feature, the Pinterest Tracking Tool. iGoDigital can now help retailers understand and make use of data being collected by Pinterest.

What we know about Pinterest :

  • There...
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Q1 2012 Enhancements to Personalized Product Recommendations Platform

Friday, April 20, 2012 by Rachel Modiano Johnson

Launch of Segment Builder, a new interactive reporting system and performance enhancements helped clients generate over $425 million in additional revenue in the first quarter of 2012

(Indianapolis, Ind. – April 20, 2012) – iGoDigital, the market and...

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iGoDigital Launches Segment Builder

Tuesday, March 27, 2012 by Meghann York Meenan

New Product Recommendations Platform tool enables marketers to leverage customer data to make real-time decisions, while personalizing the experience for the customer

iGoDigital, the market and technology leader in personalized product recommendations...

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What You Missed at eTail West

Monday, March 5, 2012 by Conner Burt

Etail West provided 3 days of presentations, pitches and best practices. If a round of golf was more interesting or if you didn't make it to Palm Springs this year, here are five things you missed.

  1. It's been drilled into your head--the abandon cart...
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2011 Holiday Shopping Increases by 30 Percent Over 2010, Reports iGoDigital

Tuesday, January 31, 2012 by Rachel Modiano Johnson
Top 500 Retailers report an uptick in traffic levels, sales and consumer spending over previous years

(Indianapolis, Ind. – January 24, 2012) – The U.S. online retail industry experienced strong growth over the 2011 shopping season compared to the...
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Five Steps to a More Targeted Email Strategy

Thursday, January 26, 2012 by Meghann York Meenan
What's the number one reason people unsubscribe from email marketing? The content consistently does not relate to them. If you’re sending email blasts to your entire customer database every time, then the likelihood of this happening is great....Read More »

Black Friday and Cyber Monday Increases by 30 Percent Over 2010, Reports iGoDigital

Thursday, December 1, 2011 by Meghann York Meenan

The U.S. online retail industry experienced strong growth on Black Friday and Cyber Monday 2011 compared to the same period last year, according to data analytics from iGoDigital, the market and technology leader in personalized product...

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What...Your Ecommerce Platform or Analytics Provider Wants to Power Your Product Recommendations?

Monday, October 17, 2011 by Conner Burt
When an online retailer is in the market for personalization, the first place that's often considered is their analytics provider. But, why do a large percentage of retail leaders use the marquee names for analytics (CoreMetrics, Omniture,...Read More »

#et11: a lesson on 1:1 messaging

Wednesday, September 21, 2011 by Conner Burt
ExactTarget Connections was my first trade show, ever. As a sponsor, my intention initially was to go and meet folks--which I certainly did. However as I spoke with email marketers for three days, I uncovered an old but timely problem: Email and... Read More »

One Size Fits All Personalization Solution

Tuesday, March 15, 2011 by John Deines
E-commerce recommendation solutions come in all shapes and sizes.  Platforms, Analytics providers and home grown solutions all claim to have or operate a “personalization engine.” Is it truly a personal 1-to-1 product recommendation if everything is...
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iGoDigital Launches Ink Finder for Amazon Europe

Tuesday, August 31, 2010 by Kristi Smith
Earlier this month, our Data Servicesteam launched a new Product Finder for Amazon Europe.  This launch was one of several new customer projects going on in Europe.   Our team is always energized to deliver our solutions to customers who operate...Read More »

Product Recommendaitons: Don't Be Left Behind

Friday, July 30, 2010 by Christin Kim
There's nothing better than starting the day off with a hot cup of coffee and a good read about personalization, after all, it is what iGoDigital does best! This morning I happen to stumble across the article: Retailers are sharpening their focus on... Read More »

Relevant Email Triggers Help Out Merchandisers

Friday, June 18, 2010 by Christin Kim
If you enjoy shopping as much as I do, there is a good chance you have made a trip to your favorite clothing store within the past few weeks just to check out the new line or to simply browse. Some people may not understand the art of "eye-shopping,"...Read More »

Best Practices for Adding Product Recommendations to Your Website

Tuesday, February 23, 2010 by Eric Tobias

New client prospects often ask us about the top performing product recommendation scenarios and website page combinations.   In other words, they want to know where they should put product recommendations on their site and which types of...

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StumpsParty.com Launches Personalized Product Recommendations from iGoDigital

Friday, February 19, 2010 by Kristi Smith
Earlier this week, we launched personalized product recommendations at StumpsParty.com, a leading online ecommerce provider of party favors and party supplies.

The StumpsParty.com website now features several areas of personalization, powered by...Read More »

Personalized Product Recommendations for Party Planning

Tuesday, February 2, 2010 by Kristi Smith
We recently launched our personalized product recommendations at ShindigZ.com, the leading online ecommerce provider of party supplies and related products.

The site now features several areas of personalization based on users behavior and real-time...Read More »