When talking with marketers about email segmentation, the first question is generally around the conversion funnel. Bottom line, how will this affect my revenue per send?

The answer, as is often the case - is that it depends. It depends on how much we...

eRetailers have shouted from the rooftops that segmentation drives results. It's not a new concept, but with the advent of big data, online behavioral tracking, and multi-channel traffic...segmentation again is at the forefront of most...

The iGoDigital eRetail roundtables are all about making connections, networking, and sharing ideas. In Austin, one attendee from Dell was gracious enough to invite us into Dell's social headquarters, dubbed the Command Center.

Here's @libbyjb from @ver...

To steal a slide from @johngerzma, Keynote Speaker at the Bazaarvoice Summit...Technology, by the numbers, is quite fascinating: 

But what does this mean for eRetailers and more importantly, how do they adapt in a changing, growing, and chaotic world?...

Etail West provided 3 days of presentations, pitches and best practices. If a round of golf was more interesting or if you didn't make it to Palm Springs this year, here are five things you missed.

1. It's been drilled into your head--the abandon cart...

With March officially in full swing, let the "madness" begin. And no, I'm not talking about college basketball. Last week, the iGoDigital team met with some of the biggest players in the Chicago retail space. As they start to fine tune strategies for...

So what is the Orr Fellowship?

It's Match.comfor top recent graduates and high-growth...