As individuals continue to recover from Superstorm Sandy, many still without power or access to essentials, business owners small and large face the additional challenge as they begin to forecast the impact of the storm on their holiday numbers.  

Expe...

Last week I had the opportunity to attend ExactTarget's 6th annual Connections User Conference. Bringing together over 4000 clients, partners and other attendees from across the globe, the name proved an apt fit. 

With an eye trained on the horizon...

You may have noticed by now, that "Moving the Needle" closely resembles the path that a relationship takes. No, it's not a coincidence - we are selling to real human beings after all. After courting your customers ("You Had Me at Hello")  and...

At a lot of workplaces, there is a strict code of conduct to keep employees focused and working productively. 

In that sense iGoDigital is a little different. Don't be fooled, when we need to crank out those end of month calls or put the final tweaks...

The first post of the blog series "Moving the Needle"  explored what it took to catch the attention of those much sought after customers. While those strategies cannot be skipped over, eventually it's time to move past the "infatuation stage" and...

One of the great things about working iGoDigital is that innovation is encouraged. I'm not just talking about innovating to make the product better (though that is always top of mind) - it's about taking the initiative to do something different no...

You will hear two different sentiments starting around this time of year...

1. "...are they serious? It's only September!?!"...or...
2. "It's almost the end of September and how are we going to get everything done?"

When you hear it you know - it's holiday...

Have you ever noticed all of the buzz words flying around today in the eCommerce Industry?

Words like:

• Optimization
• Big Data
• Behavioral Targeting
• Personalization
• Retargeting Strategy

A Double-Edged Sword

I'm certainly not saying that buzz words should be...

Marketers and eCommerce teams alike know that the strategies used to catch a customer at first glance are far different than those needed to create loyalty.

There is no denying the increasing difficulty online retailers face in attracting, converting and retaining customers. With a plethora of choices available to consumers, only those retailers with a unique and personal user experience will see their...

As promised, the conclusion to the Email Marketing blog series.

From segment targeting, to personalized marketing and triggered emails, marketers today have an array of tools to use to effectively communicate and engage their customers. The goal...

In the previous post "Email Marketing: Getting your Foot in the Inbox" the focus was on getting customer to notice your messaging around new products, events, or offers. But what about when those same customers appear like they are going to buy, only...

If you are still only "selling" to your customers or clients, you are dead.

A bold statement to say the least, but according to social media guru and marketing consultant Jay Baer, strictly selling is an outdated tactic. For today's hyper-engaged...

Today, consumers who are pressed for time and overwhelmed with marketing messages only connect with content that’s relevant, timely and important to them. Nowhere is this more evident than with Email Marketing. The fact of the matter is that people...

It's no secret, Christmas comes early for retailers. The work done in June, July and August is often the foundation for a successful holiday season.

iGoDigital and Slingshot SEO teamed up recently to provide an information packed webinar with holiday...

"Time flies when you're having fun."

For many, that may just define how their summers have felt and sure enough, it is already nearly August. While students of all ages are acutely aware of what this means for them (the return of classes), it is also...

In the quest to find the right product, consumers today have a dizzying array of options. From the hundreds of websites offering similar products to the flood of marketing messages and search options that they are inundated with, the buying process...

By 9am this morning I've checked my emails, browsed several websites for news and merchandise, and even accessed the web on my mobile device. When you consider that I've only been awake for 2 hours, the reality of how easy it is to interact with...

"WHAT DO YOU DO?"

Since I started at iGoDigital, I have heard this question more times than I can count. First it was my family who wanted to know what I did at my job and by extension what iGoDigital does. Then, at work I rehearsed my "elevator...

On December 3rd, I stepped into a room with close to 40 other candidates for the ORR Fellowship hoping to land a job with one of the twenty or so high profile companies in the Indianapolis area. Of all of the nuggets of information that we were given...